Increase Your Reach With Top Email Marketing Database

It’s 2023. And email marketing is still causing monumental changes in terms of lead conversion. The rule is simple: learn the ticks and reap the benefits. Working with a top email marketing database is one of the greatest modern email marketing tricks.

And as you may have guessed, there is no shortage of email marketing software on the market. That leaves you stuck in a rut wondering which option would make your email campaigns rock. 

Let’s help you make the best decision with our top email marketing database list. 

What To Look Out For In A Email Service Provider

The goal of every marketer is to drive better conversions and improve scalability. Your choice of an email service provider is, therefore, dependent on your business needs. 

Here are a few factors that should influence your decisions.

Ease Of Use

Do you need an email specialist to use the tool? That might bring an extra cost to your business. Hence, be sure your current employees can operate an email marketing database without stress before choosing it.

Design Options

Make sure it has design options suitable for your brand. Check for free themes and templates that work for you.

Integrations:

Streamlining your email marketing database with CRM and other necessary tools is essential.

Send Volume

Check to see if the send volume allows for scalability. Are the price points reasonable enough?

Migration

A great email marketing database should allow you to migrate customer data as needed. 

5 Top Email Marketing Database

Mailchimp

This is an all-in-one marketing platform that streamlines essential marketing needs. Despite being fully packed, it’s easy to use. 

Mailchimp offers options for A/B testing, scheduling automated emails, and providing essential reports. 

Through Mailchimp’s reporting system, you can access details like click-through rates, unsubscribe rates, etc. 

One highlight of this top email marketing database is that it has a free forever plan. Hence, it’s a cost-effective option for small businesses. Mailchimp offers hundreds of integrations and allows you to customize your campaigns. 

One major drawback of this tool is that an extensive contact list costs an arm and a leg. 

HubSpot

Featuring reposting tools across several marketing channels, HubSpot streamlines your marketing efforts seamlessly. 

It boasts an exclusive CRM that enables you to personalize each email. 

HubSpot also has all the features of powerful email marketing software. It allows you to schedule emails and provides performance analytics and A/B testing. 

However, HubSpot has a steep learning curve. But once you get the hang of it, you can fully explore the marketing potential.

Drip

From advanced list segregation to sophisticated workflows, Drip delivers an ultimate marketing experience. 

Its unique features let you send emails based on your customers’ website activities. You can also send more personalized emails based on how they react to your previous messages. 

Unfortunately, Drip lacks drag-and-drop functionality that simplifies an email campaign design process. 

Moosend

First off, Moosend is user-friendly. You can get started with your email campaigns without any hassle. Moreover, this tool offers one of the most affordable email marketing solutions. 

You can pay based on your subscribers or the number of emails sent.

One downside of Moosend is the limited integrations.

MailerLite

MailerLite is a popular email marketing software famous for its easy drag-and-drop functionality. It offers simplicity throughout every email marketing campaign process. 

MailerLite features a free forever plan for small businesses with about 1000 subscribers. 

The drawback here is that it has limited integrations. 

Final Words

Email marketing is essential for any business looking to create, grow and build leads online. 

Investing in a perfect email service provider helps you set up a robust marketing campaign with a broader reach. 

The best email marketing databases provide an extensive list of features and an affordable solution. But the choice of the top email marketing database depends on your needs. Check out our list to decide which one works best for you.