WhatsApp Marketing Message: Full Guide to Better Campaign

WhatsApp’s reach may not be as extensive as email’s, but it’s a personal mode of advertising. Need to create awareness for discounts or flash sales? A WhatsApp marketing message provides a substantial marketing reach– with little effort.

How does this work?

In 2021, WhatsApp became a marketing channel. The platform introduced promotional messages through the combined use of WhatsApp business API and WhatsApp business app.

Before 2021, businesses could only send transactional messages on WhatsApp.

How can you craft a perfect Whatsapp message for marketing? This article has all the necessary information and offers tested samples to guide you.

How To Set Up WhatsApp Marketing Messages?

If you plan to become an early adopter of the WhatsApp marketing channel, you are on the right path.

So, how can you get started with advertising messages?

We recommend using a WhatsApp Business Solution (WBS) Provider. You probably wonder if you can’t work with your WhatsApp business app. Of course, you can.

But a WhatsApp business app could be limiting.

Whatsapp marketing message
Photo by Dima Solomin on Unsplash

It limits a typical broadcast list to 256 contacts. And you can only send messages to people with your business contact saved.

However, such limitations are avoidable with a great WBS. Do your due diligence to choose a platform that lets you manage marketing messages seamlessly.

Note that small businesses can conveniently work with the WhatsApp business app.

Sample WhatsApp Marketing Messages

WhatsApp marketing message has a slew of use cases. Below, we’ve provided the different use cases with proven samples to serve as a template.

1. Abandoned Cart

Running an online store has its pain points. For instance, a high rate of abandoned carts could be disturbing. What can you do about it? A cart recovery message would give your prospect the final nudge to purchase.

Hey {Name},

Don’t miss out! Your cart is still stocked with goodies, so why not treat yourself? 🤔

Our experienced team can help you find the right items to keep your wardrobe looking spiffy.

Don’t hesitate to take advantage of our offer and nab an unbeatable deal! 👌

2. Upcoming event

Upcoming event? You can’t miss the opportunity to inform your audience through WhatsApp.

Take a look at this sample:

Hey {NAME},

Join us for {EVENT}! It promises to be utterly enthralling. We’ve got amazing surprises and fun activities planned, so don’t miss out on this chance to be part of something special.

See you soon! #UnmissableExperience

3. Sales Or Promotion

Whet your customer’s appetite with a thrilling WhatsApp marketing message during sales or promotion.

Here’s an example:

Guess what time it is? That’s right {name}, it’s discount time!

Get a whopping 30% off all our products from now till {date}.

Don’t wait; act fast! Our offers are only here for a limited time.

Take advantage of this chance and get the best prices with our experienced guide – we guarantee it’s an opportunity you won’t want to miss! #SaleTime

4. Product launch

You can well up a desire to try out your new product with a WhatsApp advertising message. Make the message as compelling as possible to get the best result.

Something like this:

Hey {Name},

Are you ready for the next big thing? Our team has been working hard to bring you an exciting new product launch, and it’s around the corner.

Be sure to stay tuned and experience this thrilling release firsthand.

Follow us on social media for more information – get in on the buzz today! #ProductLaunch

Wrapping Up

Regardless of your industry, WhatsApp marketing can help you clinch more customers. Or give your audience what they need to get converted.

Take advantage of WhatsApp messages for marketing today!

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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