Get Creative With Interactive Email Marketing Strategy

Interactive email marketing fosters customer loyalty. 

Emails should inspire your prospects or leads to form a connection with you. Only then can you reap the benefits of your marketing campaigns through conversions. 

That’s why you should infuse interactivity into your emails. It affords you a form of one-on-one conversation with your prospects. 

In this blog post, we’ll show you some interactive email marketing examples. 

What Is Interactive Email Marketing?

Interactive emails are messages that create an engaging experience for your audience. It adds value to your email campaigns and boosts engagement with your brand.

Using interactive messages keeps your audience engaged and encourages them to convert. 

It involves interactive elements like an image that links to a landing page where customers can find out more information or start shopping. Or you could add a survey element to get feedback from your subscribers. 

It’s about time you started listening to your customers. 

Why Should You Use Interactive Email?

black samsung android smartphone on black textile
Photo by Solen Feyissa on Unsplash

1. Interactive emails enable you to better engage with your audience providing more opportunities for click-throughs and conversions. 

2. They are easy to create and can be customized quickly depending on customer preferences. 

3. With interactive email technology, you can provide a personalized experience that will help build strong relationships with your customers. 

4. Using animations and videos within an email gives them a modern look and feel, boosting engagement rates. 

5. Interactivity allows for dynamic email content, increasing open rates and higher returns on investment (ROI). 

6. It allows companies to track data from each email sent to analyze what content resonates best with their target demographic. 

7. By allowing users to interact directly with the email, businesses can leverage customer feedback and tailor future campaigns accordingly.

Interactive Email Templates

Below are some of the interactive email marketing samples in text format. Note that interactivity in emails includes videos and images. 

Sample 1:

Hey {NAME}, 

Have you checked out the products in your shopping cart yet? We’ve got some great items that would fit perfectly into any home. 

With a few clicks of your mouse, you can make these fantastic products yours today. 

And with some luck, they could be at your door tomorrow!

So don’t hesitate; jump on this deal while you can. Let us help you indulge in what will surely be a beneficial purchase decision. Trust me – you won’t regret it. 



Sample 2

Hi {NAME}!

Our company strives to ensure that each customer experience is stellar and unique. 

To ensure this, your feedback is invaluable; it helps us create better products and services for you. 

That’s why we’d love to hear your thoughts about our offerings! 

If you have a moment, please take a few minutes to share your thoughts with us by taking our survey. The insights you provide will go a long way in helping us improve the quality of our work.

Your opinion matters, so let us know what you think – we look forward to hearing from you soon!

Warm regards,

[Company Name]


Interactive email marketing is vital to driving engagement, promoting, and boosting your business

Try adding fun and interesting elements to your emails now. It increases conversions, better engages customers, and keeps them coming back for more.

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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