AI Article Writing: A Creative Solution for Fresh Content

AI article writing software helps writers optimize the quality and quantity of their content, but are they any good? Does AI writing software spell the beginning of the end for human writers?

Before we delve into these concerns, we need to understand the reason they were developed in the first place.

A picture of a typewriter with paper that reads
Photo by Markus Winkler on Unsplash

The Current State of Content Marketing

Anyone working in the digital marketing sector understands the importance of content.

In fact, according to this recent study, about 56% of companies use their extra funds for content creation. The same survey reveals that 64% of respondents have increased their efforts in creating written digital content.

Unfortunately, about 32% of marketers think their content creation workflow barely passes standards. 

If you’ve ever written, you’ve likely experienced what it’s like to have a writing block. Every piece has its own unique set of challenges that can vary drastically from the next. It takes a lot of creativity, time, and determination to overcome these hurdles. 

AI article writing software allows writers to overcome these hurdles by injecting relevant words and phrases into their content. It helps writers maintain their train of thought by introducing new ideas for their pieces.

What is AI Article Writing?

AI article writing uses artificial intelligence solutions to automate the content creation process. These tools typically use the GPT-3 neural network machine learning model.

What is GPT-3?

GPT-3 is the third iteration of the Generative Pre-trained Transformer. It is a language prediction model that uses natural language processing to generate text resembling natural human language. 

GPT-3 requires only a small amount of text to generate content it thinks is most relevant to the input. This is similar to how humans use context clues and deductive reasoning to determine the most logical solution or conclusion. 

With GPT-3, the AI is trained to recognize patterns in a text by exposing it to as much content as possible. 

GPT-3 Limitations

The most significant limitation of GPT-3 is that it doesn’t self-learn. It is pre-trained, which means it doesn’t improve with subsequent interactions. It requires a lot of work to keep it up-to-date.

GPT-3 Functions

On the other hand, few can deny how impressive the technology is. GPT-3 can write many content types, such as blog posts, ad copy, and even poetry, and it can do so convincingly. 

The neural model can recognize the patterns in natural human language and incorporate them into its content writing style.

Can AI Write Articles?

Yes. AI can write articles. The Guardian published this article in 2020. The article was written entirely by AI. It isn’t the only news outlet that uses AI content, either. The Washington Post has a robot reporter that has written over 850 articles in the past year. While it’s readable, the article fails to evoke or inspire any emotion. Simply put, articles written by robots tend to sound like robots. – Monotonous, bereft of life and personality.

AI can also write meaningful content. Contextual AI can interpret information in the same manner that humans do. It does this by analyzing wording, sentiments, and cultural and environmental contexts.

It’s why many people claim that AI writing software might put writers out of business.

Will AI Replace Writers?

The short answer is no. At least for some writers. AI cannot replace writers because it’s incapable of processing emotions and manifesting empathy. Moreover, no amount of pre-training can ever teach an AI to “feel” emotions.

Words do much more than convey ideas. They can describe and evoke emotions. The emotional aspect of writing is an integral part of some forms of writing, such as copywriting.

AI writing software should be treated as a writer’s aid rather than a writer’s replacement.

How can AI Writing Help Writers?

AI article writing can help writers produce better content in less time by allowing writers to focus on the most critical aspect of writing. – Writing.

AI writing software can help writers with ideation, spelling, grammar, and tone. It allows writers to focus on the article’s outline, exposition of thoughts, and style. All these elements contribute to content readability to create a piece that truly connects with an audience. 

Now, consider that the content writing industry is expected to experience significant growth in 2022. This trend suggests that the demand for quality written digital content can only increase. Writers who want to make the most out of this increased demand will surely maximize the use and advantages of AI writing solutions.

The Bottom Line

Content writing will always be an integral part of content marketing. Given the ever-increasing demand for quality content, it makes only perfect sense to utilize technology to provide a creative writing solution. 

The GPT-3 neural learning model is impressive, but not to the extent that it can replace writers. AI writing software is not the biggest threat to writers. It’s their best tool that enables them to meet modern demands.

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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