Five Article Title Tips to Help You Write an Engaging Headline

Writing articles is a challenging task to do. It requires you to have a keen understanding of particular guidelines. If you wish to learn about them, you should read article title tips.

As a writer, you have to familiarize yourself with article writing standards. You can do this by researching on the internet. Also, you can read books written by highly renowned authors.

Suppose you do not have much time to search further on the web. Read this article to learn about some article title tips. You will discover the essence of making an excellent headline for your text.

Why Are Article Titles Important?

Are you wondering, “why is it complicated to write an article title?” The answer is that it acts as an attention-grabber for your readers. The article title is essential to pique the interest of readers. Without it, they will move on and find another article on the web. 

The title persuades your readers to read further. It is essential to make sure your title is intriguing enough to get their attention.

If you have written your article well, you should know how to write a compelling article title. Well-known articles have titles that stand out.

Article titles serve as the comprehensive introduction of your content. It tells readers what your text is all about.

5 Article Title Tips You Should Remember

Article titles are crucial to having as many readers as possible. Without one, they probably wouldn’t take the opportunity to click on the article to find out about its content. 

A title is supposed to give readers an idea of what’s in store for them.

Without an excellent title, they would more than likely not read it.

That is why you should read these five article title tips. Remember to keep them in mind whenever you are writing content.

Tip #1: Include the Most Important Keywords

A title is the first thing a reader learns about an article. 

The key to a successful article title is making it easy for the readers to understand why they should bother to read your article. Remember that headlines are one of the most challenging reading moments for readers. 

Instead of summarizing your article in a few words, it is much better to include a few keywords. Ensure that these quickly reveal your article’s purpose and introduce the reader to the main idea.

Tip #2: Consider Search Engine Optimization (SEO) Title Guidelines

Aside from including keywords related to the main idea, you should consider SEO title guidelines. If you want to rank better on the internet, you should treat this tip as one of the most important things.

Your website ranks well in the search results because you used relevant keywords throughout your article. Using too many keywords will bring your website down in the search results.

Below is a list of the fundamentals of writing SEO titles:

  • Include 1-2 search engine-friendly keywords to your title.
  • Your title should make sense and sound natural.
  • Structure your title rather than sentences and a list, so it flows well.
  • Capitalize the first letter of all your keywords.
  • Use the complete spelling of your keyword, do not only use pluralization or abbreviations.

Tip #3: Know Your Audience

Next, you should know your audience well. Part of making an excellent article title is having an idea of which group of people would most likely read your content.

By knowing your reader, you can think of the best title. For example, say you are writing a post about dog breed names.

Most probably, your possible readers are people who are into studying dogs. Also, they could be individuals who have dogs themselves.

Your title should include phrases that would attract their attention.


The 7 Secrets of Dog Parenting

Tip #4: Use the Compelling Words

Also, you might want to consider using compelling words. However, you should remember that it should not sound too flowery. 

Write something that will create a strong impression on the reader. So, use words with a high level of impact.

Readers and researchers love opening websites that have a clear article title. Therefore, you need to write something good. 

They will be happy to read it and click the “read” button.

The reason why compelling words are good is that they have a way of grabbing attention. However, you need to remember that you cannot use exaggeration or other extreme emotions.

Tip #5: Be Creative

Last but not least, be creative. Creativity is the key to persuading your readers to read the article. 

That’s the power of your writing. You can include something unbelievable, funny, and unusual.

It depends on the overall mood and theme of your text. It can be a short phrase or even a straight text.

Your article title’s creativity shows the content’s overall reliability and interesting characteristics. Create an article title that has a substantial impact on your readers.


It’s important not to underestimate the importance of article titles. That said, it can be challenging to develop the correct title. 

However, in the end, it is all worth the effort. 

Excellent article titles are a vital part of your writing prowess.

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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