Writing Benefit Statements That Increase Sales

Benefit statement sales are the backbone of a sales pitch. They…

Benefit statement sales are the backbone of a sales pitch. They are short, concise messages that tell a prospect what a product or company does for them.

Benefit statements make a sale for two reasons: First, they are motivational. Second, the benefits are easier to remember.

A product’s benefit statement should be clear from the beginning. It needs to provide significant value to your prospect and make them see your product as the solution to their needs.

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This article will discuss how to make your product benefit statements more persuasive and give you helpful tips to use in your writing. These tips are sure to help improve your marketing strategy and increase your sales!

What is a Product Benefit Statement Sales?

Every product needs a product benefit statement. A benefit statement is a brief text that explains what a product does in the best possible light.

Benefit statements can be used for a ton of sales or marketing material. They can be placed on banners, company brochures, and plenty more. Benefit statements are powerful tools that can help convince consumers to purchase a product. It increases consumer appeal, raises purchase intent, and can lead to higher sales levels.

Great benefit statement sales mention the benefits of a product that would benefit a buyer’s lifestyle. For example, a product might be advertised as being a convenient scheduling software, so it can help people efficiently plan their day.

How Crucial are Benefit Statements to Sales?

As consumers, we’re mainly focused on what we can get from a product rather than its technical features. Can it solve our problems? Or can it make a task easier?

Benefit statements are the key to increasing your sales. They give your customers the reason to buy your product and feel they’ve made the correct purchase.

No one likes to buy/invest in things that don’t seem worth it. Consumers have a mentality that causes them to focus on what benefits they can receive. This is why it is important to know how to create benefit statements. Writing benefit statements will help you target your ideal buyer. It will also help you to effectively focus their attention on your product’s main selling points.

The Difference Between Product Benefits and Features

Before we get into how you can make benefit statements, it’s important to first know how to differentiate your product benefits from its features.


Characteristics of a product or service are referred to as its features. They can include size, color, quantity, and technical specifications.


A benefit refers to the value your product gives to the customer. It talks about what the product features can do for them and how using it will impact their lives. 

By looking at the definition of the two, it’s clear that features are mainly focused on the product. In comparison, benefits are focused on the customer. It revolves around the customer’s needs for your product.

To help determine your product benefits, try asking yourself these questions:

  • Can the product make them more money?
  • Does it save customers time?
  • Can it reduce the effort for a task?
  • Can it make things faster?
  • Does it create more opportunities?
  • Make them feel smarter?
  • Can it eliminate fear?
  • Will it position them as an expert?
  • Does it help grow their business?
  • Be more convenient?
  • Will it reduce stress?
  • Can it increase confidence?

How to Write Benefit Statements That Increase Sales

Product benefit statement sales are typically short and snappy, giving a single-sentence summary of how a product can uniquely benefit an individual. They’re also a great place to be creative and add personality to your brand’s voice.

Here are the key writing tips for writing a solid benefits statement.

The more concise, the better

Consumers seldom take the time to read through lengthy prose-they prefer short, clear statements couched in catchy, memorable language. A benefit statement must convey your product’s long-term value and effect succinctly.

Know who you’re talking to

Make sure your product boasts a palpable benefit that will resonate with potential customers’ interest.

You need to get a pulse on what your customers are looking for and what they need. Once you have studied your customer’s needs and motivation, determine how your product can address them.

Keep it realistic

Ensure you don’t set unrealistic customer expectations when discussing your product benefits. This will ultimately set them up for disappointment. And this can greatly damage the credibility of your brand.

Let your product’s true value speak for itself. If it’s a good product or service, it’ll perform. There is no need to exaggerate its value.

Market on your competitive edge

There is a good chance you have competition within your market. It could be another business or several others offering the same products or services as you. This is why it’s essential to include benefits that will differentiate you from the others. Share what makes you special.

Make your statement clear.

Think as straightforwardly as possible when you state your benefit statement. Before you detail other features, get straight to the point and address the customer’s needs. Refrain from being verbose with features.

Examples of Benefit Statements


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Amazon Prime purchases are delivered within two days. This makes sure that you can get your orders quickly without hassle.

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The most effective way to wow your audience is by attaching a benefit to whatever you’re offering. These statements are effective tools for convincing consumers to buy from you.

To write more persuasive statements that add up to better sales, make your statements concise, clear, and realistic. Whether you’re marketing a product or service, a benefit statement can help you reach a higher level of sales!

Frequently asked questions

How do you explain how something will benefit you?

  • Keep it simple and to the point.
  • Your benefits are measurable.
  • Don’t limit yourself to one realistic future state.
  • Make sure you sell what you want to sell.
  • Show off your competitive advantages.

What is an advantage statement?

You need only four components to present your competitive advantage: your name, your company, a statement about a problem in your market, and how you and your product solve that problem. What distinguishes your company in the market is basically a 30-second statement.

What is the difference between a feature advantage and a benefit?

Advantages explain the significance of a feature and how it solves a problem, often in a factual, concrete, or measurable way. In contrast, benefits are subjective and appeal to the emotions or pains of the prospect. Features are important because they have advantages, and benefits are important for their advantages.

How long should be your one sentence benefit statement?

In my case, I should be talking between 10 and 12 words, or at least less. Take a moment to remember you don’t have much time. If your statement is too long, people may move on before they have even finished reading or hearing it. Not to be intimidated by fewer words.

How do you write features and benefits?

  • Highlight a benefit or problem you avoid in your headline or subhead.
  • It’s easy to scan bullet points to list features and benefits; mention the most important points first or last.

What is feature and benefit selling?

Selling features is when you connect your products and services to your customers goals and pain points that you will help them eliminate (features).

How do you write a good benefit statement?

  • Identify the Problem. If you have the right conversation with your customer, this should be your easiest and most straightforward step.
  • Highlight a Feature. What is the best solution?
  • Spotlight the Benefit
  • Present an Action
  • Share the Result

What are benefits in sales?

That’s what those features do for the customer – not in how they work, but in the way they change your life. A single feature may remain consistent from customer to customer. You can see that the primary features of your product do not change depending on who purchases it.

How do I sell benefits and not features?

  • Get in touch with your audience. Remember market research? .
  • Use the language of your audience. With the results of your market research, you can now see your product or service better through the eyes of the consumer.
  • Get Emotional
  • Add benefits to your features.

What is an example of benefit selling?

If you “sold a benefit,” you are still describing a product feature-but you tie it to some way the customer can improve on its purchase. Using our widgets, you can be assured of an immediate supply.

How do you write a competitive advantage in a business plan?

  • Identify your competitors. Start with a list of your direct and indirect competitors.
  • Learn about their strengths and weaknesses. Identify where your competitors are doing well.
  • Find out what you want in your special ingredient.

What is an initial benefit statement?

Benefit Statements Shorten sales cycles and help you close more sales in less time. You need to understand the job titles of key decision makers in a position to justify, approve, and ultimately buy your products and services before writing an effective benefit statement.

What is fab selling technique?

Features, Advantages, and Benefits are acronyms for FAB. Businesses use FAB to determine why someone buys their product or service, and then align their sales and marketing strategies to those reasons.

What is a product benefit example?

Customers see benefits when purchasing a product or service. Buyers benefit from some ovens, for example, because they are safe, easy to use, affordable, or — in the case of many ovens that feature stainless steel casings — are all features.

What is a corporate benefit statement?

Corporate Benefit Statements (CBS) allow an analysis of the social status of a company. Employers gain a better understanding of how the various actors are interrelated in insurance and pension insurance.

Writing Benefit Statements That Increase Sales

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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