Product Design Guide: Process, Elements, and Importance

A product’s appearance many times affects the choice of buyers. It is evident that when a product looks good, people want to see what’s inside, so they purchase it. Product design is the main criterion in the purchase decision. What’s the concept of product design?

What makes a difference in a product’s success in terms of sales is its quality, functionality and outward appearance. This article discusses product design in details, including its process, element and importance.

Concept of Product Design: An Overview

Product design is the process of defining, designing, and building tangible products and services to meet aesthetic, functional, and marketing needs. It gives an idea of what the final product will look like, what problems it’ll solve, and the tools utilized to solve the problem.

Product design can be done from scratch or through a process of adapting or developing an existing strategy based on an individual’s desire. It is not always about physical products that are brought to life but also include digital products.

The role of product design is to take an existing idea or product and explore various options to create something that is both aesthetically pleasing and efficient. That is, an idea has the potential to become a product through the creative design phase (concept design) and then interface the end-user with a product that is functional and enticing.

Process of Product Design

The process of product design involves a set of activities used to create new and innovative products. It includes conceptualizing, designing, modeling, creating prototypes, testing, directing, and developing final items. Vendors can gain insights into consumers’ needs, ideas, and feedback through designs. The design team can also use these insights to create better products that solve their customers’ problems.

A product designer has a wide range of strategic, aesthetic, interpersonal, physical, and cognitive skills. They often work with marketers, business analysts, animators, engineers, user behavior researchers, graphic designers, UX designers, and other professionals. Summarily, engineering, management, and graphics are involved in the multi-step product design process.

Product Design Elements

Product design involves making or improving products tailored to human wants and needs. It could be anything from an apple to a car or an app to a website. The three key elements of outstanding product design are:

1. Functionality

The first and most crucial element of product design is the product’s functionality. What benefits can the buyer derive from the product? Is the product helpful and practical?

Does the product solve a problem? A great product solves a problem for the buyer, is incredibly useful, and incorporates great functionality.

2. Outward Appearance

The outward appearance of a product is its surface design. It is a determinant of a customer’s response to a product. The product’s design has to be realistic and communicate specific emotions. Design can be simple or detailed.

Research is first carried out to determine the ideal buyer and the trending market design themes. This information will help designs develop a product that the potential customer will find helpful and connect with.

3. The Quality Delivered

Another essential element of product design is ensuring that the product creation process and the final product are high quality.

Companies must not only take care to make a great quality product but must be of good quality themselves. Quality product provides target buyers with satisfaction. This further increases the value of the company and its brand.

Importance of Product Design

Product design can save you time and money and provide you with the opportunity to adapt to a market that changes without fail. With this knowledge, you can market to various customers, bringing in additional revenue for your product. All of these benefits come with one caveat: only with the correct knowledge and extensive research can you successfully create a well-designed product.

A good designer will also work with customers to determine their wants and help them design the product accordingly. This can help tweak the product and create a better result.

Product design is essential in transforming your brand and adding more memorable product features. Design influences everything from product features to marketing. If a product is useless, of low quality, or not appealing to the eye, there is an increased chance that consumers won’t purchase it.


The concept of product design involves incorporating the elements of aesthetics, function, and quality into a product. This improves it, increases sales, streamline production cost and minimize waste.

A good product offers a solution to a problem. It is also useful, has an excellent outward appearance, and high quality. With a professional dose of business knowledge and creativity, multi-faceted, quality, and aesthetic products consumers love are created.

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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