How to Create Unique Concept Statements

A concept statement is the essence of a business plan.…

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A concept statement is the essence of a business plan. When creating a business plan, this statement captures the core aspect of the business plan. Although your business plan could be detailed, you shouldn’t assume that the plan will speak for itself. Your investors need to easily get an idea of what their money is going into. Therefore, they are concise statements that convey the big idea(s) contained in your business plan. This article explains how to create one. It also contains a concept statement example to guide you.

What Makes a Concept Statement Perfect?

Creating a perfect concept statement isn’t hard. Once you have your business plan, you’ve done the hard part. Your concept statement should provide a clear and distinctive answer to customers’ questions. If a customer asks, “where can I get a gluten-free bakery in Tupelo”? Your concept statement should adequately answer it.

1. Keep It Brief

The rule of thumb about concept statements is that they are brief. A concept statement example that doesn’t concisely state the big idea is a waste of time. It should state the importance of the idea and how potential customers will benefit.

2. Write for Your Audience

It is important to present the statement in a way that appeals to your audience. Ask yourself who your readers are. Are they investors? Are they clients? Understanding this helps you tailor the statement more appropriately for the intended audience.

3. Emphasize the Benefits

The product’s benefit sells your idea to investors. Don’t assume that your audience understands all the benefits by default. Even if they understand the main benefit, you shouldn’t ignore other benefits.

Concept Statement Example

Below is a concept statement example to give you an idea of how to structure yours. Please take note of the brevity and explicit description of the benefits and potential customers.

To create an application that simplifies online shopping and minimizes scams and fraud. Online shoppers with various buying needs will benefit from the app’s simple user interface and added convenience. The app helps sellers improve their relationships with customers through a feedback system.


If you need to clearly and succinctly explain an idea for a business or product that doesn’t yet exist – then concept statements are necessary. A concept statement can range from a single sentence to one page in length, but no longer than that. If it’s too long, it becomes an essay or business plan.

Frequently asked questions

What’s a concept statement?

Concept statements are short statements that describe a given idea or idea. Statements convey business’ purpose and focus to an audience. These are short descriptions of products, services, or designs that customers share.

What is concept paper and example?

A concept paper is an excerpt of your research paper that presents the findings of your study and describes the project. Having a concept paper is the main purpose of convincing your supervisor that your proposed research project is worth doing.

How do you draft a concept?

  • Name of the organization.
  • Project title
  • Potential Donor
  • (no more than 300 words).
  • The Proposed Project’s Logic.
  • Goals and objectives of the project.
  • List of project activities/project strategy.

How do you formulate a concept?

  • Creating a Problem Statement for Step 1.
  • Step 2: Select a Brainstorm team.
  • The Brainstorming Sessions: Step 3.
  • Step 4: Provide background for the brainstorming.
  • Breaking the Ice in Step 5.
  • The Generation of Individual Ideas in Step 6.
  • Step 7: Expand Ideas
  • Make the Two to Three Best Ideas Yourself.

What is concept statement and when it is written?

Concept statements are ideas that describe a strategy, plan, or design’s meaning, purpose, direction, and depth. Businesses, brands, products, programs, projects, and designs commonly use them. An idea can be pitched through a concept statement.

How do you write a concept statement for research?

What is a project concept statement?

A project concept statement is the foundation for making the decision to initiate something. An introduction summarizing the purpose, approach, necessary resources, risks, and impacts of a proposed project or initiative.

What is a business concept example?

Business-to-business concept There are many reasons automobile manufacturers might purchase robotic machines from robotics manufacturers because they can increase their productivity. The idea aims to find an opportunity where companies can benefit from it.

What makes a good concept statement?

Basic concept statements provide basic descriptions of how a business operates, define a problem, identify the target market, define how the product or service will address this problem, and outline goals and objectives. Concept statements are, above all, persuasive in decision making.

How do you write a concept statement for a business?

  • The Business Concept
  • The Market Need
  • Your Solution
  • What Your Business Model Is.
  • Value Proposition (UVP) of your unique value.
  • A Successful Competitive Analysis.
  • Let’s take a quick look at your marketing plan.

What is a concept statement example?

The descriptive section of the presentation will describe how the concept will work, what is unique about it, and how it will connect to its audience. For instance: “Many tools are manufactured for right-handed users as the default.

How to Create Unique Concept Statements

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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