Meaning of Production Concept in Marketing

Production concept in marketing is the idea behind a marketing campaign that helps the company succeed. Production concepts help marketing managers do their job better. The concept may be used to target a particular audience.

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Marketing Production Concept — What You Need to Know

Marketing concepts in the marketing industry provide businesses with philosophical grounds to make business and marketing decisions relevant to their industry. It helps to increase market share and drive value to their customers.

It is also a subset of marketing concepts such as branding and segmentation, which can be used to maximize profits and efficiency. Most companies in marketing focus on acquiring customers through traditional marketing channels such as retail and financing.

They also invest in identifying their customers’ needs and determining the best group of consumers to target. This usually involves analyzing data collected from previous customer interactions.

Marketing typically occurs in buyer-seller relationships. This relationship often determines whether they will buy or not buy the product. 

Difference Between Product and Production Concept in Marketing

The concept of product and production concept are terms that confuse many non-marketers and marketing newbies. In this section, we take a closer look at the two to understand their differences better.

We will analyze the differences between the two based on three parameters: definition, focus, and means.

1. Definition

The term product concept refers to the description of products and services at the early stage of the product lifecycle. Ideally, a product concept explains why the new product will appeal to its potential customers. Thus, the concept relies on the idea that customers/users often opt for products of the highest quality. 

Conversely, production concept is an approach based on the notion that users/customers will buy or adopt products that are easily available and affordable. 

2. Focus

In product concept, the focus is squarely on the product. On the other hand, product conception focuses on the production process.

3. Means

The means of improving a product concept is through product improvement over time. This is often done by assessing customer feedback and industry trends.

For the production concept, the means of improvement is through the improvement of distribution coverage and production efficiency.

To Wrap Up

Production concept in marketing is one of the seven marketing concept theories. It is important that you pay attention to it for your product to be marketable.

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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