Creative Slogans to Grow Your Catering Business

For many, catering and cooking is a passion-turned business. Many involved in it do not treat it as a business. Once you start treating your catering business as a full-fledged business, you’re on your way to success. Among the first things you need to do is branding. Branding entails creating an identity for the business.

Developing a slogan for your catering business is a good place to start. The slogan for catering businesses typically emphasizes a unique selling point.

People often go for certain catering companies for reasons that have nothing to do with the food. They go to a catering business because of the catering company’s slogan. This can be easily explained with the popular slogan, “Home of the wieners.”

In this case, the slogan captures the essence of the public’s notion of the company. They go to it specifically because of the food’s quality and class.

Now, contact your chosen community to get their input. During this process, you will need to take note of what people are calling your catering service.

Table for group eating adorned with food plate and glasses of wine
Photo by Pablo Lancaster Jones on Unsplash

Simple Steps to Create the Best Slogan for Catering Business

Knowing that you are in the business of catering is really the first step in attaining success at it. Of course, you have to provide a fantastic food and beverage service. You also have to come up with simple steps to cater to a large number of customers. With these simple steps in mind, you can come up with some of the most creative slogans in the catering industry!

The first thing to do is to brainstorm. Think of all the factors that explain all the elements of your catering business. These factors include your core offerings and additional perks.

After doing this, it’s time to compare the ideas and start stringing them into sentences. For the best result, you should create a catchy slogan that focuses on your catering business’s comparative advantage. Is it the fresh ingredients or the amazing eating experience?

Once you complete this second step, you’ll have a pool of slogans to choose from. Take your time to assess them all before selecting. You want a slogan that portrays your business well.

If you follow the steps above, this last step won’t be easy. You’ll have many great slogans to work with, and you have to settle for only one. You can seek the opinion of family members and friends.

Examples of Catering Slogans

  • “Feels like mom’s cooking.”
  • “Bringing outdoor catering to new heights.”
  • “Let your guest ask for more.”
  • “The difference is in the taste.”
  • “We serve good food in style.”
  • “Cooking meals that fit your life.”
  • “We cook with love.”
  • “Celebrating flavor through meals.”
  • “Dedicated to delicious meals.”
  • “Best food for all events.”

The slogan for catering is a good chance to communicate your brand’s uniqueness. Don’t miss it.


When running a business, one of the most important marketing tools is a catchy slogan. This often distinguishes your business above the rest and makes your service or product more appealing to the target market.

Make your slogan as creative as your dishes and make it stick. The key to having a successful slogan is to make it easy to remember, recognizable, and, most importantly – believable.

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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