Even if it is the 21st Century, there are still rampant cases of discrimination worldwide. Famous companies have been speaking out about these cases of racism and exclusion through their marketing campaigns. One of the ways they do this is by making a slogan for discrimination.
After the controversial death of George Floyd, brands like Amazon stepped up to fight racism and exclusion. Other companies expressed their frustration on the rampant racial profiling of African-Americans through marketing taglines. One of the best examples is Ben & Jerry’s “Prosecute the Bad Ones” campaign.
Do you wanna hop on the fight against racism and exclusion? Read this article to learn how to create a slogan for discrimination. You will know the three meaningful things to keep in mind when making one and see a few examples listed below.
What is Discrimination?
Before we proceed on teaching you about making a tagline about racism and exclusion, you must first understand the meaning of discrimination.
It refers to any action or attitude that favors one group (the privileged class) in comparison to another (the discriminated group).
For example, it occurs when a police stops a person when driving on the highway because of their skin color. Also, it can occur when a person of color is discriminated in hiring while favoring the white applicant.
However, exclusion is not just focused on race and skin color alone. People who identify as a member of the LGBTQI+ Community and persons with disabilities (PWDs) are also subject to exclusion.
As a company and an entity graced with an influential platform, you should do your part in fighting racism and inequality.
What Can You Do?
The best way you can do as a company in fighting racism and exclusion is speaking up.
One of the widely used method by famous brands is by using their marketing campaigns and the taglines that they create for promotional efforts.
These pertain to taglines or quotes that attempt to address a particular issue or inform an audience about a product. This marketing method embodies the brand’s messaging.
Like Ben & Jerry’s “Prosecute the Bad Ones” Campaign, you can use your platform to share your company’s sentiments about racism and exclusion. Remember, the best way to make your brand stand out among your competitors is by winning the hearts of your target customers.
Examples of a Tagline About Discrimination
- People. Life. Inclusion.
- Love Your Neighbor!
- Time to Make Inclusive Change.
- Respecting a Woman Equates to Respecting Everyone.
- Live Righteously and Peacefully with Fellow Human Beings.
- Your Right, is His Right, Her Right, and Their Right.
Expressing your company’s stance against exclusion through taglines is a great initiative. However, doing your part in making a diverse and inclusive world for everyone doesn’t end there. Your brand’s values and actions should express the advocacy you are advancing.
It is imperative that your company should fight racism, gender bias, and ableism both inside and out of the workplace. Amplify the voices of the victims of exclusion by becoming a part of the solution.
Respect the rights of your colleagues and hold discriminative individuals liable for their offensive actions.
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