How To Build A Memorable Tagline For Writers

As a writer, creating a memorable tagline is one of…

As a writer, creating a memorable tagline is one of the easiest, cheapest, and most successful ways to draw attention to you.

It’s time to wake up if you believed creating a best-seller was only about writing great material. To come up with a catchy tagline, you must first understand your brand in terms of:

  • What you write
  • How you write
  • Why people should care about your work above the work of the big brands.

If you don’t provide people with a compelling reason to buy your book, they won’t because the market is saturated. This guide will take you on steps to create irresistible taglines. It will also teach you the right and wrong ways to write taglines.

Let’s dive in!

black and white typewriter on green table
Photo by Markus Winkler on Unsplash

What Is An Author Tagline?

An author tagline is a simple, catchy phrase that provides a short, easy-to-remember description for your book. 

Consider an “author tagline,” a slogan or subliminal call to action that promotes your brand. A tagline for writers means establishing your expertise and showing consumers what you have to offer in an easily repeatable manner. 

It also highlights factors that may entice readers to buy your goods. As a result, an author tagline differs significantly from a logline or book blurb, both of which summarize a book. 

An author tagline defines what YOU provide as a writer. Consider a great author tagline a credo or a professional goal that evolves with your bibliography.

With our unique definition in mind, let’s look at the steps to creating a fantastic tagline.

Tagline For Writers: Steps to Creating Unique Author Taglines

1. Brainstorm ideas

To create an organizational purpose statement, you need to consider your identity. What should you type? What objective should your tagline carry? Discuss your strengths, faults, style, and voice when stuck with your agent, editor, or critique partner.

2. Identify your audience

Identify your target market and the type of experience you wish to share.

  • Who’s your intended audience? How do you want to engage with them? What’s at stake for them?
  • What do you hope readers will gain from your work? What aspects of your work appeals most to your audience? Which impression do you wish to make?

3. Decide what makes you special

 Deciding what makes you unique is the essence of a good tagline. What distinguishes your books from your competitors? What’s in store for your audience?

Don’t let genre restrict you as you progress through each level. Focus instead on your artistic objectives. Utilize the tagline to assist the readers in understanding why you enjoy writing the content you do. 

Are you an unyielding optimist? Do you enjoy stories with a redemptive theme? Focus on the aspects of yourself and your writing that will endure. Look for commonalities or things that can be woven into an exciting design.

Use every weapon in your writer’s toolkit, including alliteration, allegory, puns, punctuation, rhyme, and repetition, to make your tagline as memorable as possible. A tagline for an author must be concise, ideally fewer than ten words, and have a powerful message.

Tagline for Writers: What works and What Doesn’t

Many writers have a tagline or a slogan for their book. This can reflect on the length and depth of the book and serve as a quick summary. Let’s look at what taglines work and those that don’t.

1. Smart Cooks, Author (Wrong tagline)

Headlining a website with your name and the word “author” beneath it merely informs the reader that you’re a writer. It does not necessarily tell us if you are good or published. But, presuming you’ve gotten beyond the talent and distribution difficulties, what do you write?

2. Smart Cooks, Mystery Writer (Wrong Tagline)

We know what you write, but what makes your material unique? Why should we choose your novels over those of established authors like Sue Grafton or Walter Mosley? They won’t if you don’t provide people with a compelling reason to buy your book.

3. Smart Cooks, Bestselling Author -The Daunting Easter Carnival (Wrong Tagline)

Despite these novels being best-sellers, we still don’t know if they’ll be a good fit for us. 

We’re curious if these books are holiday detective tales or simply Easter coffee recipes from an author who enjoys alliteration. This kind of vagueness does the opposite of what you want it to. It serves to push readers away. 

With your brief explanation, we now know we must continue looking for a definitive answer. 

Correct Tagline: For the crime-loving audience, why not visit Smart Cook’s cozy detective website where “coffee and crime are always brewing”?

Examples 1-3 fall short of the mark of a memorable tagline due to their short shelf lives. In other words, nothing about them makes us remember them long after we have forgotten about the author’s advertising materials. 

Even if some taglines are deceptively basic, the real force behind them comes from conveying the idea as quickly, precisely, and specifically as possible. You can build your brand’s reputation by giving them a legitimate cause to prefer your items over your rivals.

To Wrap Up

If you’re looking for a tagline as a writer, be sure to do your research. Is the tagline unique, direct and to the point? Is it memorable? All these things must be addressed to form an unforgettable tagline that people will remember.

Frequently asked questions

How do you write a powerful tagline?

  • Brand Identity: What You Need. Get your brand identity down when you’re trying to create a standout tagline.
  • What, Who, Why, etc. Think about what your company offers and how you can help.
  • Identify A Differentiator
  • Summarize
  • Apply Creativity

What is a good taglines for freelance writers?

  • Writing is difficult for me.
  • Try to eschew the typeface altogether.
  • Pen power

What is a tagline example?

This tagline could serve as an ideal example of a descriptive tagline for Walmart: Save money. Live better. KFC’s is a good example of a descriptive tagline. They’re mouth-watering.

What is a tagline in literature?

The taglines on the covers of YA books are short sentences meant to get you to pick up the book. The tone of the book is usually felt through them, and sometimes plot points or conflict are mentioned in them. To distill a whole book into one marketable sentence is now difficult. Sometimes it works.

What is a catchy tagline?

Try to create a catchy tagline that evokes a brand image in the minds of your customers. Taglines let people associate their business with your brand: “When I see [tagline], I think [company].”.

Whats a good tagline for a writer?

  • Your readers will know I write about the characters in my stories.
  • I wrote for an inspirational market, as indicated by the word “spiritual.”.
  • As a matter of fact, as a student of identity and freedom, I included one of those themes.
  • I’ve been writing differently than the norm because they’re “mind-bending.”.

How long should taglines be?

You should write a short tagline that will make people not drive away with it if it’s on a billboard. You should choose words that are crystal clear. Your tagline should be even shorter if your business name is long.

What is a professional tagline?

You can use a tagline to describe what you do, who you do it for, or how you should feel. Make it as simple, descriptive, and not too complex. Ensure that creativity matches the character of the firm (fun-loving, practical, innovative, etc.).

What is the best tagline?

  • “The happiest place on earth,” says Disneyland.
  • Nike: “Do it”
  • Old Spice: “The original”.
  • The diamond is forever, De Beers,.
  • MasterCard: “There are some things money cannot buy.”.
  • “Don’t do what you can’t.”.

Do taglines need periods?

There should be a period in your tagline, so that period should appear in all communications the tagline is in. It should be the same for any punctuation or specific phrasing you use. Personally, I tilt my head or squint a bit when I see unusually phrased taglines in the media, or unexpected punctuation in brand slogans.

What is the difference between a slogan and a tagline?

The same slogans and taglines are common, but there are slight differences between both. Having taglines gives you a permanent representation of your brand, while slogans can change frequently and are often specific to specific campaigns. In both cases, taglines and slogans should be brief and representative of your brand.

What is tagline content?

The tagline is a descriptive descriptor used in marketing campaigns to communicate the unique value proposition of a brand or its products. One goal of a tagline is to leave customers with a lasting impression of the brand.

How do you come up with an author tagline?

You can get a lot of advice as to what taglines look like: short, reflective of your personality, catchy, informative, creative, succinct, etc. This book should grab a potential reader, make it easy to remember, and be profound and meaningful, at the same time. The only difference is that it is unique.

How do I choose a tagline for my blog?

  • Include the verbs in your blog tagline.
  • Use active voice rather than passive voice.
  • Use power words such as epic, mastering, expert, etc.
  • Ensure that the title tag goes along with the tagline below for Google to display it fully in SERPs.
  • Make it attention-grabbing

What are some cool slogans?

  • De Beers – A diamond is forever.
  • Red Bull gives you wings (Red Bull).
  • – Eat fresh (Subway)
  • – Have a break. Have a KitKat. (KitKat).
  • MasterCard (MasterCard) has everything else on it.
  • (KFC) – Finger licking good.
  • – Save money. Live better. (Walmart).
  • Then do it (Nike).
How To Build A Memorable Tagline For Writers

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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