Writing A Restaurant Business Plan: Guide & Free Template

When starting a restaurant, having a well-thought-out business plan is crucial. A restaurant business plan helps define your idea and serves as a roadmap for your future success.

However, with so many moving parts in the restaurant industry, it can be overwhelming to know where to begin. The business plan examples of restaurant in this guide will help you craft the perfect plan for your restaurant business.

In this blog post, we’ll discuss the critical components of a successful restaurant business plan. We also include business plan examples of restaurant to help you get started.

By understanding what elements to include in your plan, you’ll be better equipped to create a comprehensive and effective strategy for your restaurant. So, let’s dive in and explore the building blocks of a winning restaurant business plan.

What is a Restaurant Business Plan?

A restaurant business plan outlines the goals, strategies, and financial projections for a new or existing restaurant. It serves as a roadmap for the restaurant’s future success. A restaurant business plan typically includes information on the target market, competition, menu, pricing, staffing, and marketing. It also includes financial projections such as revenue, expenses, and profit margins.

A restaurant business plan is essential for securing funding, attracting investors, and guiding the restaurant’s day-to-day operations.

Importance of a Restaurant Business Plan

  • A restaurant business plan outlines a new or existing restaurant’s goals, strategies, and financial projection, serving as a roadmap for the restaurant’s future success.
  • A restaurant business plan is essential for securing funding, attracting investors, and guiding the restaurant’s day-to-day operations.

Components of a Restaurant Business Plan

A well-written business plan should clearly articulate the idea and goals of the restaurant and provide a roadmap for achieving those goals.

A comprehensive business plan for a restaurant should include the following key elements:

Executive Summary

The executive summary is a short synopsis of the business plan, usually at most one or two pages. It should summarize the plan’s key points, including the restaurant concept, target market, management team, and financial projections. It should also include the mission statement, which clearly states the restaurant’s purpose and what it hopes to achieve.

Company Description

The company description should provide detailed information about the restaurant, including its legal structure (e.g., sole proprietorship, partnership, corporation), location, size, and management structure. It should also provide information about the history of the restaurant and its ownership.

Market Analysis

The market analysis should provide information on the local restaurant market and the target market for the restaurant. This includes an analysis of the competition, market trends, and customer profiles. It should also provide information on the restaurant’s strengths, weaknesses, opportunities, and threats (SWOT analysis).

Menu and Services

This section should provide a detailed description of the restaurant’s menu, including the type of cuisine, the pricing strategy, and the target market. It should also include information on the restaurant’s services, such as catering and takeout.

Marketing and Sales

The marketing and sales section should outline the restaurant’s strategies to attract and retain customers. This may include advertising, promotions, social media, and public relations. It should also provide information on the sales channels that the restaurant will use, such as online ordering and delivery services.


The operations section should detail the restaurant’s day-to-day operations, including the hours of operation, staffing requirements, suppliers, and equipment needs. It should also include information on the restaurant’s policies and procedures, such as food safety and customer service.

Financial Projections

The financial projections section should include a profit and loss statement, balance sheet, and cash flow statement. It should also have a break-even analysis, start-up costs, and funding requirements. This section should provide a detailed financial plan for the restaurant and should demonstrate how the restaurant will be profitable.

Management Team

The management team section should provide information on the experience and qualifications of the restaurant’s management team. This includes the owner, chef, and key staff members. It should also detail their roles and responsibilities within the restaurant. This section should demonstrate that the restaurant has a strong management team capable of running the business successfully.

Restaurant Business Plan Formats

Most entrepreneurs starting a new business find multiple business plan formats valuable.

Here are some of the most common business plan formats to cover many potential situations;

Elevator Pitch

An elevator pitch is a summary that provides a concise overview of your restaurant’s business plan. Without giving unnecessary details, the elevator pitch is a quick teaser. It is delivered within the time taken to ride an elevator (hence the name) to stimulate interest in potential customers, partners, and investors.

As such, an effective elevator pitch is a maximum of a minute and covers the critical aspects of your restaurant business plan.

Pitch deck

A pitch deck is a presentation aimed at initiating discussion and motivating interested parties to explore your stakeholder plan further. Typically, it includes an executive summary and critical graphs illustrating market trends and benchmarks for business decisions. Some entrepreneurs even showcase new products in their pitch decks.

Though not applicable to a restaurant business plan, small food samples or taste portions of upcoming dishes can be distributed if logistics permit.

Stakeholder plan

A stakeholder plan is used by business owners to communicate the details of their business model to customers, partners, and potential investors. It can be as long as necessary to convey the business’s current and future state. But it should be well-written, formatted, and targeted at those viewing the company from the outside.

The stakeholder plan serves as a tool to persuade others to become involved in helping the business grow.

Management plan

A management plan is an internal document that describes the details necessary for the owners and managers to operate the business smoothly. Unlike the stakeholder plan, the management plan is not intended for external stakeholders, so that it can be written with greater openness and informality.

Photo by Microsoft Edge on Unsplash

Business Plan Examples of Restaurant

Executive Summary

[Insert the name of restaurant] is a new casual dining experience that aims to provide delicious, high-quality meals in a comfortable and welcoming environment. Our restaurant will be located in [insert location]. And will offer a range of menu items that are both healthy and indulgent, all made with fresh, locally-sourced ingredients.

Business Overview

Our restaurant is designed to cater to a diverse range of customers, from families and groups of friends to businesspeople and couples. By offering a range of menu items, from classic comfort food to vegetarian and vegan options, we can attract a broad customer base.

Our restaurant will have a seating capacity of [insert number of seats] and will be open for lunch and dinner seven days straight. In addition to dining in, we will also offer takeout and delivery services to customers who prefer to enjoy their meals at home.

Market Analysis

We have conducted extensive research on the local market and believe the area has a strong demand for high-quality, casual dining experiences. We have also identified several competitors in the area. But our unique menu and commitment to using locally-sourced ingredients will set us apart in the market. Our location is easily accessible, with ample parking and high foot traffic, making it an ideal spot for a restaurant.


Our menu will feature a range of appetizers, entrées, and desserts made with fresh, locally-sourced ingredients. We will offer classic comfort food dishes, like burgers and mac and cheese, and healthier options, like salads and vegetarian/vegan entrées.

Our bar will feature a selection of craft beers, wines, cocktails, and non-alcoholic beverages for customers who prefer not to drink. We will also offer a selection of desserts, including our signature [insert name of dessert].

Marketing Strategy

We will invest heavily in our marketing efforts to attract new customers, including social media advertising, local print ads, and hosting events and promotions. We will also leverage our relationships with local food bloggers and influencers to generate buzz around our restaurant.

In addition to traditional marketing efforts, we will also focus on providing exceptional customer service. And creating a welcoming atmosphere that encourages repeat business and positive word-of-mouth marketing.

Financial Plan

We have projected an initial investment of [insert amount] to cover the costs of leasing, purchasing equipment and inventory, and marketing our restaurant. We anticipate that our monthly expenses will include rent, utilities, payroll, and the cost of goods sold.

Based on our market research and projected sales, we estimate that we will break even within the first [insert period] of operation. And achieve profitability within [insert period]. We will continually evaluate and adjust our financial plan to meet our goals and operate within our budget.


Our unique menu, and exceptional customer service will make [insert name of restaurant] a success in the local market. We are eager to offer our customers a welcoming and delicious dining experience and become a staple in the community.

Wrap it up like a Burrito

A well-crafted restaurant business plan is essential for any restaurateur looking to succeed in the highly competitive food industry. It demands a comprehensive knowledge of the market, your target audience, your competition, and your unique value proposition. By including key components such as a detailed financial plan, you can set yourself up for success and avoid common pitfalls.

Remember, a restaurant business plan is not a one-and-done document but an evolving roadmap that can guide your decisions and help you navigate challenges. With a strong strategy, and the business plan examples of restaurant above, you can confidently launch and grow your restaurant business.

Dig in and start cooking up that business plan!

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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