Guide to Free Business Plan for Online Store Template

In today’s digital age, online shopping has become a norm, and the number of people shopping online has increased rapidly. Therefore, starting an online store has become a lucrative opportunity for entrepreneurs.

However, to succeed in this competitive market, you need to have a solid business plan. In this article, we will outline a template for creating a business plan for an online store.

Let’s get started on a business plan for online store template.

What Is a Business Plan for an Online Store?

A business plan for an online store is a document that outlines the strategy, goals, and operations of an e-commerce business.

The business plan is a roadmap that guides the online store owner to start and run the business effectively. It helps to provide a clear and concise overview of the company. Also, it can be used to secure funding from investors or to attract partners and employees.

The online store business plan should include information about the products or services the business offers. This should consist of the target market, the competition, the marketing strategy, the financial projections, and the company’s operations.

The plan should also provide a management structure and staffing plan. It should outline the legal and regulatory requirements for running an online business.

Tips for Writing a Business Plan for Online Store Template

 Here are tricks to assist you in creating an effective business plan for your online store:

Conduct Market Research

Before you start writing your business plan, conducting market research is essential. This will help you understand the needs and wants of your target audience, as well as the competition in the market. You can use this information to develop your products and services and your marketing strategy.

Define Your Target Market

Clearly define your target market in your business plan. This will help you understand your customer base, their needs, and how you can tailor your products and services to meet those needs. It will also help you design an effective marketing plan that talks directly to your target demographic.

Define Your Products and Services

Clearly define the products and services that you will offer in your online store. This should include a detailed description of each product or service and the pricing, sourcing, and fulfillment processes.

Develop a Marketing Strategy

Strategy for reaching your demographic and attracting customers to your online business should be laid out in advance. This should include a mix of tactics, such as social media marketing, email marketing, content marketing, and advertising.

Develop a Financial Plan

Your financial plan should include a detailed projection of your revenue, expenses, and cash flow for the first few years of operation. This will help you understand the startup costs and projected revenue. And also the amount of funding you will need to start and run your online store.

Develop a Management Team and Staffing Plan

Your management team and staffing plan should outline the roles and responsibilities of each team member, as well as their qualifications and experience. This will help you build a strong team that effectively manages and supports your online store growth.

Continuously Review and Update Your Plan

Your business plan should be a cohesive document. You should regularly review and update it as your business evolves. This ensures that you are on track to achieve your goals and make adjustments as needed.

A person writing something on a piece of paper next to a laptop.
Photo by Scott Graham on Unsplash

Components of a Business Plan for Online Store Template

Executive Summary

The executive summary is normally prepared last and is the first element of your business plan. It summarizes the entire business plan and should provide a brief overview of your business. It should include the following:

  • Business Description: Provide a short description of your online store, the products or services you will offer, and your target market.
  • Objectives: State your business’s objectives, such as your sales targets, marketing goals, and financial projections.
  • Company Overview: Provide a brief overview of your company, including its legal structure, ownership, management team, and location.
  • Financial Summary: Provide a summary of your financial projections, including your startup costs, revenue projections, and cash flow.

Market Analysis

Your business plan’s market analysis section should give an in-depth examination of your target market, industry trends, and competitors. It should include the following:

Target Market

Identify your target market, including their age, gender, location, income, and buying habits. It is essential to clearly understand your target market to create an effective marketing strategy.

Industry Trends

Analyze the trends and developments in your industry, including market size, growth rate, and customer preferences.


Track down your rivals and study their relative strengths and shortcomings. Determine how to differentiate your online store from your competitors and gain a competitive advantage.

Products and Services

This section of your business plan should provide detailed information about the products or services you will offer. It should include the following:

Product/Service Description

Provide a detailed description of your products or services, including their features, benefits, and unique selling points.

Pricing Strategy

Describe your pricing strategy, including pricing your products or services relative to your competitors.

Product/Service Development

Describe your product or service development process, including how you will source your products or develop your services.

Marketing and Sales

Your business plan’s marketing and sales section should describe how you will market and sell your products or services. It should include the following:

Marketing Strategy

Describe your marketing strategy, including how you will promote your online store, your channels, and your target audience.

Sales Strategy

Describe your sales strategy, including how you will generate leads, convert leads into customers, and retain customers.

Customer Relationship Management

Describe how you will manage customer relationships, provide customer support, and handle complaints.


This section of your business plan should entail how you will run your online store. It should include the following:

E-Commerce Platform

Describe the e-commerce platform you will use to run your online store, including the features and functionalities.

Order Fulfillment

Describe how you will fulfill orders, including the receiving, processing, and shipping processes.

Inventory Management

Describe how you will manage your inventory, including the processes for ordering, receiving, and storing inventory.

Payment and Security

Describe how you will process payments and ensure your customers’ information security.

Financial Plan

The finance plan section of your business plan should provide detailed financial projections for your online store. It should include the following:

Startup Costs

Provide a breakdown of your startup costs, including developing your online store, purchasing inventory, and marketing expenses.

Revenue Projections

Provide a detailed projection of your revenue for the next three to five years, including the assumptions behind your projections.


Provide a breakdown of your expenses, including the cost of goods sold, marketing, and operating expenses.

Cash Flow

Provide a cash flow statement for the next three to five years, including the expected inflows and outflows of cash.

Profit and Loss Statement

Provide a profit and loss statement for the next three to five years, including your projected revenue, expenses, and net income.

Break-Even Analysis

Conduct a break-even analysis to determine how much revenue you need to generate to cover your costs and break even.

Management Team

The management team section of your business plan should describe the key members of your management team and their roles and responsibilities. It should include the following:

Management Team

Describe the key members of your management team, including their experience, qualifications, and roles and responsibilities.

Organizational Structure

Describe your online store’s organizational structure, including each team member’s roles and responsibilities.

Staffing Plan

Describe your staffing plan, including the number of employees you hire and their roles and responsibilities.


Starting an online store can be lucrative, but it requires a solid business plan. Your business plan should include a market analysis, products and services, marketing and sales, operations, financial strategy, and management team.

Use the above template to create your business plan and customize it to your specific needs. Remember to regularly review and update your business plan as your business evolves.

A well-crafted business plan can help you stay focused, set goals, and achieve success in your online store venture.

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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