Meet Abir Ghenaiet
Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.
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Abir's Articles
A Comprehensive Guide to A-B Testing
The term A/B testing has been around for a decade. It has grown in popularity as the…
Market Research Uses: What You Need to Know
As you establish your content marketing strategy, it’s essential to understand your market and how you can…
A Guide to Market Research: Definition and Examples
Market research is the systematic study of how consumers define, understand, and respond to brands and products.…
Top Free Social Media Research Tools For Better Reach
The digital marketing industry is incredibly competitive and over-saturated. Establishing an online presence is difficult. Standing out…
How Facebook AB Testing Boosts Your Campaign
You’re wasting your money if you’re not AB testing your marketing efforts. AB testing is quick and…
A Quick Guide on the Facebook Ad Testing Tool
Facebook is the largest social media platform in the world, with more than 2. 5 billion users.…