Meet Abir Ghenaiet
Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.
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Abir's Articles
The Best AB Test-Tools in the Market
With new technologies and the rise of AB test-tools, the market is buzzing over solutions that help…
AB Testing in SEO: Everything You Need to Know
Whether you’re a professional content writer or an entrepreneur with a business website, you should learn about AB…
A Quick Guide on AB Test Calculators
Using high quality data and statistical results is essential to make an accurate conclusion. But analyzing data…
What is Test Strategy? — a Quick Guide
Documentation is vitally crucial while testing software. It helps organize the procedure and manage each step more…
A Guide on Running AB Test with Google Analytics
Are you creating an ad for your product but don’t know where to conduct an AB test?…
Types of Advertising Research: Meaning and Advantages
An advertising campaign can get pretty expensive. Not all advertising efforts will yield desired results either. Marketers…