Meet Abir Ghenaiet
Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.
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Abir's Articles
Three Types of Test Marketing and Their Importance
Have you ever noticed how people dip their toes before jumping in a pool? Market testing is…
Brand Testing Methods To Try Before Launching a New Business
A brand is a business concept that helps people identify a specific company, product, or person. A…
How to Perform Competitive Analysis Research – INK
Entrepreneurs should educate themselves about the trends happening in the market. Competition is increasing, so it’s essential…
What’s Brand Essence? Explained With Examples!
Brand essence is a phrase that conveys a company’s essential principles. It also sets it apart from…
7 Steps to Define Your Personal Brand
In today’s fast-paced world, your brand is an essential tool you can use to engage with your…
12 Best Brand Guidelines That Will Inspire You
Brand identity matters. They’re more just than your logo or your slogan. It is your identity. That’s…