Meet Abir Ghenaiet
Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.
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Abir's Articles
An Effective Guide to Message Testing
The very essence of marketing revolves around understanding your target audience. Therefore, you need to ensure the…
A Quick and Effective Guide to KPI Test
In a competitive market, you need to know what success measures to focus on and how many…
Content Tester: a Complete Guide to Content Testing
Content marketing is more than just what your website or blog is about. It is all about…
A Comprehensive Guide to A-B Testing
The term A/B testing has been around for a decade. It has grown in popularity as the…
Market Research Uses: What You Need to Know
As you establish your content marketing strategy, it’s essential to understand your market and how you can…
A Guide to Market Research: Definition and Examples
Market research is the systematic study of how consumers define, understand, and respond to brands and products.…