Meet Abir Ghenaiet
Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.
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Abir's Articles
What is Test Strategy? — a Quick Guide
Documentation is vitally crucial while testing software. It helps organize the procedure and manage each step more…
A Guide on Running AB Test with Google Analytics
Are you creating an ad for your product but don’t know where to conduct an AB test?…
Types of Advertising Research: Meaning and Advantages
An advertising campaign can get pretty expensive. Not all advertising efforts will yield desired results either. Marketers…
Three Types of Test Marketing and Their Importance
Have you ever noticed how people dip their toes before jumping in a pool? Market testing is…
Brand Testing Methods To Try Before Launching a New Business
A brand is a business concept that helps people identify a specific company, product, or person. A…
How to Perform Competitive Analysis Research – INK
Entrepreneurs should educate themselves about the trends happening in the market. Competition is increasing, so it’s essential…