Brand Personality Guide: Definition, Importance, and Examples

Meet Abir Ghenaiet

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

Abir's Articles

Brand Personality Guide: Definition, Importance, and Examples

Brand personality is the unique and consistent way a company relates to its audience. A compelling brand…

Goal Statement Examples: How to Craft Unique Goal Statements

Words say the most. Writing goal statements can be lengthy, and the most difficult part for many…

How to Create a Unique Company Profile Template

Creating a unique company profile template is important. You have to consider the unique aspects of your…

Guidelines for Creating Effective Company Goals & Objectives

Company goals and objectives may sound the same, but despite their similar names, they have very different…

A Guide to Understanding Vision Manifestos

Vision Manifestos are powerful tools for pitching your idea or mission. But before you start writing one,…

A Guide to Writing an “About the Company” Page

A company’s profile is an opportunity to create a personal and authentic connection with its audience. It’s…