A Guide to Writing an “About the Company” Page

A company’s profile is an opportunity to create a personal…

A company’s profile is an opportunity to create a personal and authentic connection with its audience. It’s a chance to tell the story about you, your brand, and why your company is unique. A profile usually includes an ‘About the Company‘ section featuring the company’s founding, why it exists, and other essential facts.

People who find you online want to know what your company is all about, including how you can help them. But how do you create the perfect about page?

Let’s look at some cool ways to optimize your ‘About the company’ page today.

Company Profile: an Overview

A company profile is an essential asset to your business – it presents who you are and what you do to the world. It needs to be thoughtfully built, as a well-crafted profile is important in content marketing strategy.

The company profile includes the company’s mission, vision, strengths, activities, products, tagline, and a succinct company description. About the Company section of the company profile includes the story of the company’s founding, history, and other essential facts.

Company profiles are essential for the following reasons:

  • Investment decision: From the information on a company profile, an investor can decide whether or not to invest in the company.
  • Connect with customers: A company profile informs social media and website users about the company’s origin, values, goals, and mission.
  • Differentiates your brand: A company profile is where you include your history and values, which are integral parts of your brand positioning strategy. Companies can separate themselves from the rest of the competition by telling their founding story and reason for existing.
  • Builds reputation: Company profiles reflect the brand’s image and are used to show the world that you make quality product or service. With a well-built profile, you can tell the world what your company is known for.

What Is an ‘About the Company’ Page?

Every website needs a compelling one! The ‘About’ page briefly summarizes the company’s founding story, highlights its most significant selling points, and answers potential customers’ most pressing questions.

‘About the Company’ page provides vital information about the company, including its history, management team, and corporate philosophy. It gives the reader a first impression of the company and why they should consider it an option. You can use stories, photos, and personal interests to tell the unique story of your business.

Your ‘about’ page should:

  • Tell the story of your brand and why you started it.
  • Describe the problem the business aims to solve, including its target audience.
  • Explain the brand model or how your products are made.
  • Feature the management team.
  • Include persuasive content (e.g., an explainer video, data visualizations, links to blog posts) on the homepage.

How to Write an About the Company Page

An ‘About the Company’ page can give potential shoppers information about you and your company. In addition to being informative and descriptive, the page also helps to increase the efficacy of marketing. Here are eight things to keep in mind when writing this page.

1. Establish a Mission Statement.

You need to state your industry goal upfront and clearly. Your About page should explain who you are and what you do. The goal is to make an impactful statement that defines what your company aims to accomplish while also following the company’s values. This gives the reader something to remember your company for even after leaving your website.

2. Outline Your Company Story.

Tell the story of your brand. The history of your company gives the audience a better sense of the process. Even as a start-up, tell how you got to where you are, including changes and growth process. Use the milestones and key dates before your founding to give readers a great backstory on your current venture.

Explain how the company has changed since its inception and how it hopes to become in the future. You can even include the future goals or aspirations that are in place.

3. State Why You Started.

What idea was your company founded upon? What problem was it created to solve? Include your motivations for starting the company in your story. Also, state the challenges you faced while starting and how the challenge has shaped your company to become better.

4. Describe Your Target Audience.

Many people might visit your website, but not everyone is your target audience. Identify and mention your target customer. This gives visitors an idea of what your business aims to achieve and what problem it is targeted at solving.

5. Explain Your Product and Service Offerings.

Spell out your major products and services. Generalizing your products or service makes it difficult for the customer to understand what you’re offering. If visitors find it hard to decipher what your business is about, they’ll become disinterested and move on quickly.

6. Cite Examples of Customers You’ve Served.

In your About page, cite examples of customers that trust and patronize your brand. Knowing about a company’s past successes can influence prospects’ purchasing decisions. This is because they will envision their success in that of your past clients.

7. Describe Your Values.

Describe who you are as a team or an individual, and also state your values. What’s your company culture? What drives your business? Add pictures. Images are a powerful tool to humanize your brand.

Best ‘About the Company’ Examples

1. Starbucks: Starbucks is a store with a standard household product – coffee. It’s ‘About’ page begins with a background story, stating the company’s mission and products.

Picture of Starbucks and a statement of his heritage
Starbucks About

2. Seattle Cider: This company told its start-up story in its ‘About’ Section, including its mission and products. The management team and the awards the company has received are also displayed. This builds trust and helps the potential client decide whether to patronize them or not.

Not Your Standard Cider about pay with three sections
Seattle Cider About

3. Delta: This company’s About page showcases its values, including efforts to engage with the community and promote sustainability. It uses images to convey its brand story and mission.

Delta About with three images on the background; one image of a man
Delta About

4. Tesla: Its ‘About’ page tells the company’s history and how it grew to its current venture while maintaining the same values. It also included the company’s mission and the products it specializes in.

Tesla about the company; includes its founding story and mission statement
Tesla About

5. Landed, Inc: This company’s About page starts with its vision statement, followed by its founding story, mission statement, and company description. It also highlights its services in bullet points to help prospects understand what they offer.

landed inc services in bullet points to help prospects understand what they offer
Landed, Inc About

Wrapping Up

‘About the Company’ page sets out your company’s purpose and origin to entice potential clients and fans to learn more. This is also an excellent place to highlight why you started your company, and give your target audience a reason to trust you. Learn how to write a compelling About page from this article!

Frequently asked questions

What is the purpose of style guide?

Style guides are designed to ensure consistency across texts when it comes to expression, presentation and referencing, despite the fact that these texts are composed of different authors and editors.

How do you write a complete guide?

  • Start your first draft by writing everything you know. A product must be exact, but that’s still a long way off.
  • You must create an extra rough draft in step 2.
  • 3: Do an analysis and fact check.
  • Proofread and edit step 4.
  • Let us know how you can submit your guide.

What are the 5 types of writing?

  • Creative Writing
  • Descriptive Writing
  • Narrative Writing
  • Expository Writing
  • Persuasive Writing

What is the most common writing style guide?

Associated Press Stylebook (AP Stylebook) most Americans. The style is used widely by newspapers, magazines and broadcasters. It also has a commitment to keeping its writing style simple, concise, and free of bias.

What is an example of a guide?

The term guide is used to describe someone who instructs others or shows others how to do things. A guide is someone who leads you on a hike. Guides are books that teach you how to use a new computer software program.

What do you understand by the word guide?

Guide noun [C] (BOOK, B1). The book that gives you the most important information about a particular topic: a hotel or wine guide. An overview of North American birds.

How do I become a writer with no experience?

  • Write samples
  • Help you find a writing agency that can help you.
  • Launch a blog
  • Keep friends and family in mind when writing.
  • Make connections with other freelance writers.
  • Start with a content network.
  • Revisions and refreshes your grammar.
  • Learn about SEO

How can a beginner start writing?

  • Read. Read to become a better writer is one of the most important things to do.
  • Stick to a routine.
  • Use writing exercises
  • Keep a journal
  • Get involved in a writing group.
  • Write in a variety of ways.
  • Do your research
  • Take classes

How can I improve on my writing skills?

  • Make certain grammar and spelling are being studied. Grammar and spelling are the foundations of good writing.
  • Write what you want to write. You can begin to design your own piece of writing by knowing what a finished piece will look like.
  • Proofread
  • Get feedback
  • Think about structure
  • Write
  • Identify some common fixes.

How do you use guide in a sentence?

  • I’m not a very good guide.
  • If I am gone, he will guide her.
  • An Austrian guide and a Russian general had an altercation at the front.
  • Hers was guided by his body.
  • He jogged into the fog using his senses to guide him.

What is the purpose of a guide?

A guide leads travelers, tourists, and sportsmen through unfamiliar or unfamiliar locations. A person who leads others to more abstract goals such as wisdom or knowledge is also called a person.

What is the best writing guide?

  • The Elements of Style by William Strunk, Jr.
  • This article was edited by Robert Lee Brewer.
  • William Zinsser’s “On Writing Well”.
  • published by Associated Press as ” The Associated.
  • Anne Lamott’s “Bird by Bird”.
  • Stephen King’s “On Writing”.

What is guide in writing?

A style guide defines the writing practices necessary for a project, brand, industry, or field of study. Style guides provide guidelines for writers and editors to create content consistent in their capitalization, spelling, punctuation, formatting and grammar conventions.

A Guide to Writing an “About the Company” Page

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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