A Guide to Understanding Vision Manifestos

Vision Manifestos are powerful tools for pitching your idea or…

Vision Manifestos are powerful tools for pitching your idea or mission. But before you start writing one, let’s demystify them and understand their personal or business implications.

In this article, you’ll get to know what a vision manifesto is. We’ll also explain the types of manifestos and how you can make a meaningful and inspiring one.

An open notebook next to a laptop and a cup of coffee.
Photo by Nick Morrison on Unsplash

What is a Vision Manifesto?

A vision manifesto is a document in which an organization expresses its vision for attaining a particular objective. It also states how it plans to achieve this objective and the underlying values upon which the organization operates.

These can serve as a point of reference for the organization. It can also motivate the organization to improve its mission and vision over time. Vision manifestos are a type of long-term strategic plan.

Another definition of a manifesto is a public declaration of an individual’s core ideals and beliefs. Or, in more formal terms, an intellectual or philosophical position that sets forth an individual’s ideas. This can include how they want the world to be and what they will do to achieve that goal. It can also be used as a manual for living one’s life.

Types of Vision Manifestos


A goal can be considered a manifesto if it is shared publicly. It becomes a declaration about what we intend to do and what we want to happen. 

A classic goal manifesto is a New Year’s Resolution. Many New Year’s resolutions are made to celebrate the joy of the new year and are usually forgotten after. They are generally heavy on declarations and light on the necessary actions.


A bucket list is a very simple form of a manifesto and represents a great and easy way to write your personal plans. It generally lists what you intend to do within a particular time.

To-do lists and shopping lists can also somehow be considered manifestos. This is because they are written with an intent for action.


The purpose of world manifestos is to create a new world. It is not about following simple rules. Instead, it presents a vision of what the future will look like.

Martin Luther King’s speech entitled I Have a Dream was one of the most famous moments in the 1960s American civil rights campaign. It’s a manifesto that outlines how King wants the world to be. He didn’t present a list of things he needed to do in his speech. And he didn’t state a set of rules to follow either. Instead, he presented a picture of how things could be in the future.

How to Create a Vision Manifesto

Here are some things to consider when creating your vision manifesto.

Know your Why’s

Before anything else, it’s best to brainstorm your ideas and intentions for yourself or your company.

What you want from your vision is a significant first step. The Why is an essential part of your manifesto. It will set your goals and define your vision’s purpose.

Start by listing every reason you want to start this business or company. “Inspired” is the perfect word when brainstorming different ways to pursue your vision.

Try this technique yourself to make sure all of your ideas make sense. After that, it’s time to compile all of your ideas into a list.

What does your vision look like? Vision manifestos significantly impact your company, no matter what niche you want to pursue. So take the time to think about it.

Establish your Goals

Your vision should describe your goals and explain what you hope to achieve in the future. An effective vision is a clear picture of where your organization wants to be in the near future. This is important because it will also provide a vision for employees, who can then use that vision as a target to work towards. 

Every meaningful goal is established with a mental framework of what you want to accomplish. This also includes why and how long it will take you to achieve it. When you know why you are doing things, you can work towards your goal with a little more purpose.

Dream Big

Don’t be afraid to set seemingly unattainable goals. The bigger the vision and the included ideas, the more dynamic the message and the greater chance of achieving those goals. Make sure you are fully dedicated to the cause, passionate about the message and vision, and understand your goals.

Keep it Simple

Vision manifestos should be easy to understand. They are both an easy guide and an effective reminder to keep your goals in mind at all times. Instead of making a long, in-depth plan, write a 2 -3 sentence vision as a daily reminder of your dreams for the future. Use it for any goals, big or small.

To Wrap Up

Once you have established your vision manifesto, you have a clear and concise way to shape your plans and goals. You can use a vision manifesto to tell a story about what you intend to achieve and how it will impact those around you.

It is a piece of art that will live through several years. Don’t think twice about investing time and effort into making it.

Frequently asked questions

How do you determine your vision?

Take 30 minutes to visit your favorite coffee shop or find a comfortable, quiet spot. You should think about your life and what it looks like in the next 10 years and write one or two paragraphs about what that vision will look like. Think about how your values fit into your vision and define it.

How do I make my own manifesto?

  • It is important to write down things you want to be good at, things you value, attitudes, or behaviors you feel important for in life.
  • Were you thinking of your list in words that are engaged, declarative, or short.
  • Bring it to your local media so you can see it every day.
  • Read your manifesto every morning.

What is the purpose of a mission statement?

Mission statements describe the organization’s reason for existence in a concise way. This description describes both the organization’s purpose and its overall purpose. Mission statements serve to communicate purpose and direction to employees, customers, vendors, and other stakeholders.

What are the 5 parts of a mission statement?

From the services you provide to the products you sell, you must define your mission statement, which should reflect all aspects of your business. Actionable, substantive, dynamic, and charismatic should be the focus.

What should be included in a business manifesto?

  • The “why” of your organization. Your brand’s purpose is what drives your brand”s entire manifesto.
  • You can write in second-person or third-person to get your audience into the story you are telling.
  • Make sure your brand’s purpose will positively affect someone’s life.

What is your vision example?

I want to have a life of meaning for myself and others. In my life, it is important to demonstrate kindness, care, and concern for family and friends, even strangers.

What are the characteristics of a good vision statement?

Visions must unite the organization and provide an aspirational and inspirational goal. Using vernacular terms and jargon limits their use. Constructive sentences are another way to clarify a vision statement. Effective vision statements are capable of setting an effective goal but not impossible to accomplish.

What is the difference between a vision and mission statement?

Mission and vision statements describe the organization’s business, its objectives, and how it will accomplish these objectives. The organization’s vision statement describes where it aspires to go.

What is a good vision statement example?

It is our goal to create a better everyday life for many people. That’s aspirational, short and direct. On top of that, it sets the standard for the company and makes it clear that they are in the market to offer low-priced good furnishings that suit everyone’s lifestyle.

What are the 3 parts of a vision statement?

A vision statement describes the organizations future goals. It defines the organization’s long-term goals, as well as the direction in which it goes.

What comes first vision or purpose?

In reality, neither – vision and mission first, followed by purpose. Corporate purpose or “why you exist” should be at the core of an organization’s guiding statements. Research has shown that most corporate executives are uncertain of the difference between vision or mission, purpose or cause.

How do you drive vision and purpose?

Engaging others in a positive way about future possibility by: Providing a compelling picture of the vision and strategy that motivates others to act. Symbolizing the vision’s support and making milestones.

How do you write a vision statement?

  • Five to 10 years are the projection.
  • Take aim at success.
  • Present your present tense.
  • Use jargon-free language that is clear and concise.
  • You can make it inspiring by infusing it with passion.
  • Then align it with your business values and goals.

What should I write my manifesto about?

Your candidate support statement, also known as a manifesto, should simply describe what you expect to do in your role and what changes you would make. This does not excuse you from badmouthing your opposition or making unrealistic promises. Think about what you can accomplish and what other students would respond well to.

Why are vision statements important?

Having a vision statement serves as a strategic plan for success for a company. Employees can use it as a guide to them when they face challenges. As well as motivating employees to work toward shared goals, vision statements help motivate them to do the same tasks.

A Guide to Understanding Vision Manifestos

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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