Meet Alexander De Ridder
Co-Founder of INK, Alexander crafts magical tools for web marketing. SEO and AI expert. He is a smart creative, a builder of amazing things. He loves to study “how” and “why” humans and AI make decisions.
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Alexander's Articles
How to Find Negative Keywords in Google Ads
The whole point of using ads is to target potential customers. You don’t want your ads showing…
The Google Search Console Guide for Keyword Research
Crafting an effective keyword research strategy is no small feat. It requires an in-depth understanding of your…
How to Pick Effective Focus Keywords
A focus keyword for Search Engine Optimization (SEO) is critical to ensuring the success of any digital…
A Guide to Conducting Cost Per Click Keyword Research
CPC, or Cost-Per-Click, is an online advertising model in which businesses pay for clicks that direct users…
5 Best Keyword Research Tools for Affiliate Marketing
If you’re looking to take your affiliate marketing game up a notch, the key to success lies…
Free Guide for Doing Mobile Keyword Research
You’ve heard a lot about keyword research, but have you heard of mobile keyword research? If you…