You’ve heard a lot about keyword research, but have you heard of mobile keyword research? If you haven’t, there’s no need to beat yourself up. Mobile keyword research didn’t become a big thing until recent times.
So, what is mobile keyword research? You will get an answer to this question in this article. In addition, you will learn the difference between desktop and mobile keywords.
What Is Mobile Keyword Research?
Mobile keyword research is a process used to identify words and phrases related to products or services offered through mobile devices. It helps optimize content for people searching on their phones and tablets and provides insights into the behavior of those consumers.
Mobile keyword research takes into account user intent, device type, location, and other contextual factors that are unique to the mobile experience. This ensures that marketers can better target users with relevant content and adverts.
For example, someone using a laptop to search for “movies near me” would likely be looking for movie theaters close by. On the other hand, someone using a phone may want to find information about downloading movies online.
With mobile keyword research, marketers can ensure that their content is tailored for each platform so that they can take advantage of all opportunities. In addition, it can help uncover new markets, helping businesses expand their reach.
Why Is Mobile Keyword Research Important?
You may be wondering why mobile keyword research is such a big deal. The simple answer is that mobile search queries are becoming more important.
Data shows that more than 60% of organic search visits in the US came from mobile devices. Add that to the fact that Google has now adopted a mobile-first index approach, and it makes more sense.
Hence, marketers need to fine-tune their keyword research process to align with mobile queries.
How to Conduct an Effective Mobile Keyword Research
You should do things the right way if you want good results. Thus, you should follow the steps below when conducting your mobile keyword research.
Find the Keywords You Currently Rank For
The first step is to identify the keywords you’re currently ranking for. Why? The reason is simple. Doing this helps you identify keywords that are performing well and those that are not quite good enough.
With this information, you can create more content around high-performing keywords. Similarly, you can identify poor-performing keywords and find ways to make them work.
In a nutshell, identifying the keywords, you currently rank for helps you to know where to focus your efforts. You’ll find many tools for identifying the keywords you’re currently ranking for. It is best to pitch your tent with a tool that allows you to track performance on mobile devices and desktops.
Understand Search Query Types
Understanding the different types of search queries is important to make your mobile keyword research a success. On mobile devices, there are more query types than you’ll find on desktops.
They can be informational or local, typed or spoken, typo-free, or with typos. Informational queries are typically devoid of geographical indicators, while local queries have them.
Spoken queries tend to sound longer and more conversational than typed queries. When typing on touch devices, you are prone to make more typos than when typing on keyboards. This brings the distinction between search queries with typos and search queries without typos.
Pay Attention to Shorter Keywords
While voice searchers are longer, searches on mobile devices are generally shorter. This means you should pay more attention to short keywords.
Typing on mobile devices isn’t as easy as typing on keyboards. This is why it is unsurprising that the keywords tend to be shorter. For example, a mobile user would search “preworkout tips” instead of “tips to prepare for workouts.” It is easier to type on keyboards than on mobile devices.
Check the SERPs
As usual, the search engine result pages will be a good source of information. You can filter out SERP information, like the device used to make the search and the searcher’s geographic location at the time.
Some SERP analytics tools allow you to filter results down to the operating systems of mobile devices.
Optimize for Local SEO
While this may not have a lot to do with in-depth keyword research, local SEO optimization can bring in loads of mobile traffic. Phrases like “near me” and “nearby” are commonly used in mobile searches.
Google returns results for these queries using the searcher’s current location. Thus, it is important to optimize your business for local searches. Update your Google My Business account to include your name, address, and phone number.
With people searching online on the go, optimizing for mobile searches has become more important. As such, mobile keyword research should be a part of your overall marketing strategy. The questions answered in this article include:
- What is mobile keyword research?
- Why mobile keyword research is important
- How to do mobile keyword research
Instead of taking hours, use a free guide like this to help you find keywords for your current rankings and competitive landscape.
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