Crafting the Perfect Influencer Pitch: a Creative Guide

In today’s digital age, influencer marketing has become essential to any successful marketing strategy. Brands increasingly turn to social media influencers to promote their products and services to new audiences.

This has led to a new industry of influencers who earn a significant income through sponsored content. However, to secure lucrative deals, you must know how to pitch brands as an influencer.

This article will explore what a brand pitch deck is and how you can pitch to brands as a micro-influencer. We will also provide a brand pitch template to help you get started.

What is a Brand Pitch Deck or Email?

A brand pitch deck is a slide presentation that influencers create to introduce themselves and their brand to potential partners. The deck usually contains information about the influencer’s audience, engagement rates, and past collaborations. It also highlights the influencer’s style, tone, and content creation process.

Pitch decks are usually used for larger collaborations, such as long-term partnerships or sponsored campaigns.

On the other hand, a brand pitch email is a concise and personalized email that influencers send to brands to introduce their work. It should be short and sweet, highlighting the influencer’s key strengths and why they would fit the brand well.

A brand pitch email is usually used for smaller collaborations or to start a conversation with a brand.

How to Pitch Brands as an Influencer

person holding white iPhone 7 displaying Instagram profile with photos
Photo by Maddi Bazzocco on Unsplash

1. Do your research

Before pitching a brand, make sure you understand their values and target audience. Follow the brand on social media and read their website to understand their tone and style. This information will help you tailor your pitch to their needs and make it more likely to be successful.

2. Identify your strengths

Consider what differentiates you from other influencers. Do you have a unique niche? A loyal and engaged audience? Exceptional content creation skills? Highlighting your strengths will help brands understand why you are a good fit for their campaign.

3. Create a pitch deck or email

Depending on the collaboration size, you can create a pitch deck or email. Make sure your pitch is concise and highlights your strengths. Include relevant statistics such as your audience size and engagement rates.

Also, include links to your social media channels and website so that brands can see your work.

4. Be personal

Personalize your pitch to the brand. Mention specific products or campaigns they have recently launched and how you would like to be involved. Also, use the brand’s name in the email or pitch deck.

5. Follow up

If you don’t hear back from the brand within a week or two, don’t be afraid to follow up. A polite and professional follow-up email can help keep your pitch at the forefront of the brand’s mind.

How to Write the Perfect Email Influencer Pitch

1. Write a captivating subject line.

The inbox of the brand you’re pitching to is likely filled with tons of other emails. And your email subject line offers the best chance to stand out. Your subject line should be compelling in its own right. It should hint at the content of your email and encourage the recipient to open your email. Also, keep it short and to the point. 

2. Introduce yourself

The recipient of your email most likely doesn’t know you. This is an excellent opportunity to show them what you are about. Paint a picture of your personality, brand, and what you offer.

Highlight your core values and how they match that of the brand. This is also a great time to display your social media accounts.

3. Mention what you love about the brand.

Working with a brand you genuinely love is easier. Highlight what you love about the brand and why you want to work with them. If you’ve used the brand’s product previously, don’t forget to mention it. 

What values of the brand align with yours? Why do you love the brand’s product and think you’ll be the perfect match? Highlighting these in your pitch will give you a better chance at success.

4. Attach a Media Kit

A media kit offers an in-depth look at your work and what you offer. It’s akin to a portfolio; an essential asset for any creator that wants to get their work in front of their audience.

Your media kit should include the following information:

  • Your bio and contact details.
  • A summary or snapshot of your social stats.
  • Your community’s demographics include the location of your followers, their gender, age, and language.
  • Past collaborations and client reviews.
  • Instances of how you’ve increased traffic, boosted conversions or developed brand awareness for brands.
  • Your rates (having a separate rate card you can give to brands specifically asking about your rates is useful).

Ensure to design your media kit beautifully and in line with your social media branding. Also, it’s best to prepare it as a PDF (easier for brands to share internally).

5. Include a call-to-action

End your pitch with an overview of your rates and a call-to-action (CTA) to check out your media kit and continue the conversation.

It’s important to include your rates directly in your email in addition to your media kit. This will help the brand determine whether they have enough funds to collaborate with you immediately.

Brand Pitch Email Template

Subject: Collaboration Proposal

Dear [Brand Name],

My name is [Your Name], and I am a [Your Niche] influencer with [Your Follower Count] followers on [Your Platform(s)]. I love your brand and have been following you for a long time. I believe that my audience would appreciate your products. And that we could work together on a campaign that will help both our brands grow.

I have experience creating high-quality content that is engaging and relatable. Some of my past collaborations include [Collaboration 1] and [Collaboration 2]. I am confident that I can create content that will resonate with your audience.

Attached is my media kit, which contains more information about my audience, engagement rates, and past collaborations. I would love to hear your thoughts on potential collaboration and how we can work together to create something great.

Thank you for your time, and I look forward to hearing from you soon.

Best regards,

[Your Name]

Brand Pitch Deck Template

  • Introduction. Start with a brief introduction of yourself and your brand. Highlight your key strengths and what makes you unique.
  • Audience. Include information about your audience, such as their demographics, interests, and location. This will help brands understand whether your audience fits their campaign well.
  • Engagement Rates. Share your engagement rates, including likes, comments, and shares. You can also include statistics such as reach and impressions.
  • Collaborations. Highlight your past collaborations and how they have been successful. Include case studies or examples of sponsored content that you have created.
  • Content Creation Process. Share your content creation process. Include how you come up with ideas, how you shoot and edit your content, and how you engage with your audience.
  • Collaboration Ideas. Suggest some collaboration ideas that would fit the brand well. This could include sponsored posts, product reviews, or social media takeovers.
  • Call to Action. End your pitch deck with a call to action, inviting the brand to reach out to you to discuss a potential collaboration further.

Final Words

Crafting the perfect brand pitch requires careful research, personalized outreach, and a professional presentation of your strengths and abilities. By following the tips in this article, you will be well on your way to securing successful collaborations with brands. And growing your influencer career. 

Also, INK AI Assistant can be a game changer when crafting the perfect influencer pitch. With the ability to optimize content for maximum impact, INK can help you create an ideal influencer pitch that drives actual results.

Remember to be authentic to your brand and prioritize partnerships that align with your values and goals. This guide on how to pitch brands as an influencerwill come in handy.

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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