How to Write Better Influencer Outreach Proposals

Brands reach out to influencers for collaborations. In the same vein, influencers may need to collaborate with brands. So, how do you write an influencer marketing proposal?

This article answers this question in detail. It goes further to offer templates you can use. In the end, you should be able to get an influencer marketing proposal template you can use for your outreach.

How to Write an Influencer Marketing Campaign Proposal

Creating an influencer marketing campaign proposal is essential to help you reach out to brands and show them your value as an influencer. It’s important to provide detailed information that outlines the benefits of working with you and how it will improve their campaigns.

To help get you started, here are some steps on how to write an effective influencer marketing proposal:

Research Your Target Brand or Agency

You should always do research before creating a proposal for any potential collaboration.

Take time to examine the brand or agency, its values, and its target audience. Doing this helps you create a plan tailored to the needs of this specific organization.

Create a Clear Structure

Include all necessary elements in the proposal that provide a clear structure. This could include contact details, objectives, strategy, timeline, and budget. Make sure to keep things organized, direct and concise.

Showcase Your Expertise

influence letters on floor
Photo by Diggity Marketing on Unsplash

When writing an influencer outreach proposal, showing potential clients you know what you’re doing is important. Showcasing your previous work is a great way to do this. It lets them see the kind of results you can get and how you go about achieving them.

The best way to showcase your previous work is by providing examples of successful campaigns you’ve run in the past. This could be anything from screenshots of posts or stories on Instagram to case studies outlining a campaign’s goals, strategies, and results.

You should also include any metrics that demonstrate the campaign’s success, such as follower growth, engagement rate, website visits, etc.

Apply to Brands Within Your Niche

While versatility is a good trait, people often prefer specialists. Applying to jobs within your niche gives you a better chance of getting hired. Brands don’t have the patience to try untested influencers for their campaigns.

Influencer Marketing Proposal Template Samples

Below are some influencer marketing proposal template samples to guide you.

Template 1

I’m an experienced influencer and content creator, ready to help your business get the attention it wants. My specialty is delivering creative social media campaigns that are tailor-made for product promotion. From creating unique visuals to crafting compelling stories around each product, I know what it takes to create an impactful campaign.

I understand that businesses today need more than likes. They want real conversions. That’s why my campaigns include a carefully crafted combination of video and photo content tailored specifically to their target audience. By utilizing dynamic storytelling techniques, I keep viewers engaged with eye-catching visuals and interesting copy.

I have worked on several successful campaigns, which have generated over 200K views on average. Furthermore, by providing detailed analytics reports and tracking tools, I can provide tangible results to prove the effectiveness of my campaigns.

If given the opportunity, I would love to be part of your team and help promote your products through creative social media marketing. With my unique set of skills, I am sure I will deliver excellent results!

Template 2

I am an experienced and passionate influencer committed to helping brands create content that resonates with their target audience. When it comes to influencer marketing, I think outside the box and develop creative ways to share your message in an engaging manner.

I have had the privilege of working on various successful campaigns for different clients in the past. In these campaigns, I leveraged my influence and reach to build brand awareness and drive sales. For example, we created a social media campaign with BigBiz Corporation last year that resulted in increased website traffic by 25% within two weeks. Additionally, when I was involved with LuxeFashion last month, our collaborative efforts resulted in over 200k views on Instagram within just one week!

With my unique perspective on creativity, combined with my expertise in building relationships with audiences, I can take your brand to the next level. Not only will I be able to right away deliver measurable results, but I will also ensure long-term success through sustainable engagement strategies. Together, we can collaborate to effectively create visuals and content that capture people’s attention while conveying your unique message.

 I look forward to discussing how I can help you achieve your goals. Let’s get started today!


Writing an effective influencer outreach proposal is essential for any successful influencer marketing campaign. It should be clear and concise and provide all the necessary information to convince a brand that you’re the right person for the job.

Researching your target company, creating a clear structure, and applying to brands within your niche are key steps in writing a winning proposal. Additionally, using templates and tools can help save time and make sure you cover all the elements needed.

By following these steps, you will have a better chance of getting noticed by potential partners and increase your chances of success. Keep in mind that it’s important to avoid being too direct when sending out emails and instead focus on providing value.

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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