Guide to Positive Influencer Gifting Note Template

Gifting influencers is one of the most popular and effective ways to boost your marketing efforts. But before you send out those gifts, it’s essential to take the time to write a thoughtful note.

This will make the experience even more special for both you and the influencer.

In this post, we’ll show you how to create a personalized influencer gifting note template that will show your appreciation. It will help you build better relationships with your partners.

Why Are Gifting Notes Important?

Gifting notes are a great way to add a personal touch to your campaigns. They allow brands to express their gratitude and appreciation for their influencers’ hard work and dedication.

A well-crafted note also helps enhance the personal relationship between influencers and brands. This can motivate them to create better content for your campaigns and build more trust with their followers.

What Should You Include in a Gifting Note Template?

Specific vital components should be included when crafting an influencer gifting note template. Here are the essential things you need; 

  • A warm greeting – Start with a friendly and personalized message that expresses your appreciation for their work. 
  • Your appreciation – Explain why you’re thankful for their partnership and how it has benefited your brand or campaign. 
  • Details on the gift – Give clear instructions on what they should do with it and how they can benefit from it. 
  • Call to action – Ask your influencers to post about their experiences with the gift or create content around it. 
  • A closing message – Finish with a heartfelt thank you before signing off. 

How to Write a Note That Will Impress

white and blue paper on pink surface
Photo by Olga Thelavart on Unsplash

Writing an influencer gifting note can be challenging, especially if you have never done it. Here are some guidelines to help you write a note that will impress:

  • Be sincere: Your influencer gifting note should be honest and genuine. Avoid using generic language or copy-pasting messages. Instead, take the time to craft a personalized message that expresses your gratitude and appreciation.
  • Be specific: Your gifting note should be specific to the influencer. Referencing something the influencer has recently done, such as a post or a collaboration, can help make the note feel more personalized.
  • Be concise: Your gifting note should be short and to the point. Keep it to a few sentences or a paragraph at most. Influencers are busy people who likely receive many gifts and messages, so keep your note brief and impactful.
  • Include product information: Your gifting note should include information about the product or service being gifted. This can help the influencer understand the product’s benefits and features, making it easier for them to promote it to their followers.

Three Examples of Influencer Gifting Note Templates

Here are three examples of influencer gifting note templates that you can use as inspiration when crafting your message:

1. Simple and Sincere

Hi [Influencer Name],

Thank you so much for your support and collaboration with our brand. We wanted to express our gratitude by sending you our latest product. We hope you enjoy it and look forward to seeing your thoughts on it.

Best, [Brand Name]

2. Personalized and Informative

Hi [Influencer Name],

We loved your recent post about [topic] and wanted to send you our latest product, which would be a great fit for your audience. Our [product name] is designed to [brief product description]. We can’t wait to see how you incorporate it into your content.

I appreciate your support! [Brand Name]

3. Creative and Engaging:

Hi [Influencer Name],

We wanted to do something different to express our appreciation for your partnership with our brand. Instead of a traditional gift, we’ve sent you a puzzle that, when solved, reveals a message of gratitude from our team. We hope you enjoy the challenge and know that we value your work and collaboration.

Best, [Brand Name]

Sample Influencer Gifting Note Template to Try

Here is a sample influencer gifting note template that you can customize for your use:

Hi [Influencer Name],

We wanted to take a moment to express our gratitude for your support and collaboration with our brand. Your recent post about [topic] was amazing, and we are elated to have you as a partner.

As a thank you, we are sending you our latest product, [product name]. This [brief product description] and we think your audience will love it. We can’t wait to see how you incorporate it into your content.

Thank you again for your partnership and support. We look forward to continuing our work together.

Best, [Brand Name]

What You Should Know Before Sending the Note

  • Reach out to influential people and connect with them.
  • Keep Things Brief
  • Write a great subject line.
  • Create and attach a media kit.
  • Share an Instagram analytics report.
  • Provide a call to action and share your rates.


Influencer gifting notes are an essential aspect of influencer marketing. They provide a personalized touch that can help build positive relationships with influencers and increase the likelihood of them promoting your product or service.

When crafting an influencer gifting note, be sincere, specific, and concise. Include information about the product or service being gifted, and try to make the message engaging and creative.

Use the examples provided in this article as inspiration for your own influencer gifting note. Remember to express gratitude for the influencer’s work and support.

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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