Email marketing is crucial to B2B companies, and timing your emails can make all the difference in ensuring success. Whatever you’re sending out, be it follow-up messages, promotional offers, or newsletters, timing your email significantly affects their open and click-through rates. But what’s the best time for B2B email marketing?
In this guide, we’ll explore the best time to send B2B emails to get the best results, and the factors that influence email timing. If you’re looking to improve the performance of your B2B email campaigns, follow this guide closely. As it will show you how to optimize your email timing.
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How timing contribute to the success of your email campaign
Email campaigns are an integral aspect of any successful marketing strategy. But you cannot make an impact or achieve the desired results without paying close attention to your campaign’s timing. The right day and time go a long way in determining if your email will be immediately deleted. Or if it will have a marked impact on your audience.
So, what makes a day and time ideal for sending an email or launching an email campaign? It all boils down to the behavior of your target audience. For instance, if your target audience comprises working professionals, they will most likely check their emails during business hours. However, if your target audience is students, they are more likely to check their emails in the evenings or even on weekends.
Another important factor to consider is the type of email you’re sending. Newsletters or business updates are generally more effective on weekends, while promotional emails are likely to perform better on weekdays during working hours.
In addition, the time zone of your target audience is an important consideration. Sending an email that gets to your target audience at midnight in their time zone would likely result in low open rates. However, your email will probably get higher engagement if you send it out during peak hours.
The best time for B2B Email Marketing
Discover the ideal day to send and when to avoid sending emails
Sending emails at the right time greatly impacts their effectiveness in getting a response. However, with the discrepancies in work schedules and time zones, what is the best day to send an email?
Research has shown that midweeks are the best days to send emails, specifically on Tuesdays, Wednesdays, and Thursdays. These days tend to have a lower volume of emails, allowing yours to stand out.
Also, it’s best to avoid sending emails on Mondays, as this is when people try to catch up on previous weeks’ work. And on Fridays, as they are most likely wrapping up for the work week. It’s also not a great practice to send emails on weekends, as the likelihood of checking work emails on weekends is low.
Deciding the best time to send your emails – Morning or Evening?
Timing your emails can make all the difference in getting responses and gaining the best outcomes. But is it best to send an email in the morning or evening?
Your emails are likely to be one of the first things seen by the recipient if you send them in the morning. This helps you build a positive impression with them and could prompt them to respond swiftly. Research suggests that the best time to send emails in the morning is between 10 am and 11 am. This does not take away the fact that your emails can get lost amidst the shuffle of the early morning rush.
If you send it out in the evenings, your emails can be seen by the recipient upon settling after work or before going to bed. This can help keep the message on the fore of a relaxed mind, allowing them to respond promptly or the next day.
According to research, the prime time to send emails in the evening is 6 pm-7 pm. However, evenings can be time for many people to unwind and put all work-related emails aside.
Ultimately, the best time to send emails may vary based on your audience and their schedules. It’s important to be attentive to the response patterns of your recipients, adjusting your email timing accordingly. You can also experiment with various timing to see what works best for your situation.
Maximize your Email Campaigns: Measuring Email Sending Efficiency
One great way to measure email-sending efficiency is to track your emails’ open and click-through rates. This allows you to study how well your emails are performing and assists in making decisions as regards your timing.
As stated earlier, it is important to consider your recipient’s time zone. If your clients are spread out across different time zones, you need to consider that to determine the best time to send your emails. A good rule of thumb is to send during working hours across the time zones. This is when your recipients are likely to be at their desks and can respond.
Another way to measure efficiency is to conduct an A/B test. This test implies sending at different times to see what works best for specific audiences. You can do this by sending it first on different days and at different times to see which performs best.
This helps you to develop a picture of what works best for your audience and tailor that to your timing strategy.
The Bottom line
The day and time for email sending are important as they further shape your campaign. But what is the best time for B2B email marketing? It depends on your audience! While there are recommended days of the week and times of the day to send your email, there is no single “best time.”
However, you can measure email timing efficiency by tracking open and click-through rates, considering recipients’ time zone and conducting an A/B test.
If you’re not getting the open rates you desire, consider other aspects other than the send times of your email. Does your email subject line captivate your audience? Are you bombarding your audience with too many emails? Is your email copy to the point and clear? Is it optimized for all devices, including mobile devices?
While the sending times of your email are important, what is more, important is the content of your email. If the first sentence of your email doesn’t grab your audience’s attention, your email will likely be ignored. Writing compelling subject lines and email copies isn’t difficult anymore, thanks to writing assistants like INK.
Use INK AI Assistantto create a memorable and truly impactful email copy, and you’ll record massive results quickly!
Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.