A birthday email marketing campaign is an exciting and effective way to let your customers know how much you value their business. From personalized messaging to innovative promotions, there are plenty of creative ways to make sure your message stands out in a crowded inbox.
To ensure that your birthday campaigns hit the mark, we’ve laid out some key tips for running fun, successful birthday email marketing campaigns. Try them out, and you’re sure to put the happy on their birthdays!
With a birthday campaign, you can generate a 481% higher transaction rate and 342% more revenue for every email. They also have a 179% higher unique click rate than regular promotional campaigns, according to Experian.
These campaigns can help you:
Nurture customer relationships: Birthday emails reward and encourage loyalty by showing them you care about their experiences. It can turn a casual, one-time buyer into a loyal, returning customer.
Increase word-of-mouth marketing: Happy customers are likelier to tell their friends about the excellent birthday deal they just got.
Lead to more sales than regular promotional emails: These emails generate higher conversions by offering gifts, discounts, and other incentives to purchase.
Fun Treats for Birthday Emails
A Hard-to-Resist Coupon
Offer subscribers a real birthday treat by offering an irresistible coupon. You can give them $10 off their $60 purchase on their birthday month. That will entice them to treat themselves to your products or services!
There’s nothing like the gift of surprise. Instead of a plain coupon, why not give the birthday celebrant a mystery savings card?
You can create this offer using a tool like Scratch-it. This can let subscribers “scratch” a digital card to reveal 10%, 20%, or 30% discounts.
Birthday freebies are a massive hit with anyone. These freebies can be as small as a laptop sticker, a mouse pad, or a service upgrade. You can require a minimum purchase to redeem the gift, depending on your products.
Free Shipping or Shipping Discount
Sometimes the only thing stopping your customer from purchasing is the added shipping fee. You can eliminate this roadblock from their purchase journey on their special day.
As a birthday treat, you can cover shipping. You can also take care of sales taxes by discounting the item. It’s a simple gesture that can go a long way in enticing a subscriber to push through with their purchase.
Birthday emails are supposed to be fun and festive. And what better way to do that than by inserting some fun GIFs into your email?
GIFs add a lighthearted and celebratory tone to simple yet effectively-informed messages. Stay on brand with your GIFs, and don’t go overboard.
Key Tips for Fun Birthday Email Marketing Campaigns
Send Birthday Emails More Than Once
Consider sending birthday emails multiple times, so they don’t get buried in their inbox. Birthday campaigns can consist of 3 emails, each with a coupon code and a reminder of their expiry dates.
Here’s a sample birthday email sequence you can follow:
One week before the customer’s birthday.
On the day of their birthday.
Two days after their birthday.
Follow-up birthday emails remind subscribers to use their code and that they should treat themselves on their special day.
Even the most organized businesses will find it impossible to keep track of every subscriber’s birthday and send email offers on that day. Luckily, you don’t have to, thanks to email automation.
Email automation lets you automatically send emails to subscribers after certain conditions are met. Aside from birthday emails, you can also use them for welcome campaigns or abandoned carts. It’s a huge time-saver!
Personalize Subject Lines and Messages
Personalizing your email can help make it more genuine and memorable. One great way to do this is to include the subscriber’s first name in the subject line and in the email message.
Aside from your subject and email body, you can also personalize other email elements, such as the preheader and CTA buttons.
Keep It Short, Sweet, and Focused on Your Subscriber.
A birthday email is not the time to tell your company story. It should be focused on your customer. Avoid making it all about your business.
The best birthday emails are concise and straightforward. Wish your subscriber a happy birthday, explain their gift, and how they can redeem it.
Style It Like a Birthday Card
Birthday emails should have a fun and light tone. For some, this might mean straying from the brand guidelines. But it’s an excellent opportunity to be more creative and showcase the more playful side of your brand.
Think of the colors and objects that best represent the theme of a birthday celebration. This can include cake, candles, and colorful balloons. And think about how you can incorporate this into your branding.
Creating an effective birthday email marketingcampaign doesn’t have to be daunting. By following these key tips, you can create a fun and successful campaign that will bring joy to customers on their special day!
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Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.