Creative Christmas Email Marketing Ideas to Try

It’s that time of year again! Christmas is by the corner. It’s time to start thinking about how you can make your Christmas email marketing stand out from the crowd this holiday season.

Whether you’re new to email marketing or a seasoned pro, there are plenty of ways to use email. This is to get into the festive spirit and attract more customers. 

In this blog, we’ll explore some ideas for creating effective Christmas-themed emails. This will help boost engagement with your audience and drive sales during the holiday period.

We’ll look at how to create a compelling topic line and what content you should put in your message.

Creating an Effective Subject Line

Your email’s subject line is the first thing people will see when they receive your message. It needs to grab their attention and make them want to open it.

You can use festive words like ‘Christmas,’ ‘Santa,’ or ‘Holiday’ to indicate that the content of your email is of Christmas. However, you should be more specific, as this could get your emails lost in the deluge of other festive messages. 

Instead, try injecting some personality into your subject lines using humor or puns. This will help your emails stand out from others and ensure that customers open it. For example: ‘Ho Ho Ho! Don’t Miss Out on Our Festive Deals This Christmas’. 

green and brown christmas wreath for christmas email marketing
Photo by Erwan Hesry on Unsplash

Including Holiday-Themed Content in Your Emails

Your emails should convey festive cheer and holiday spirit, so you must include some Christmas-themed content in your messages.

You could start by creating a special holiday offer for your customers or providing information. This is about how they can get involved with any charitable activities you are organizing for the season. 

It’s also a good idea to create content tailored to different types of customers. If you have regular customers, you could send them exclusive offers or discounts as a thank-you for their loyalty throughout the year. Alternatively, if you want to attract new customers during the holiday period, you could create content that encourages them to join your subscriber list. 

You should also include many visuals in your emails, such as festive images and videos. This will add an extra layer of visual appeal to your message and make it more engaging for your customers. You can also use seasonal GIFs or animations to inject extra fun into your emails. 

How to Get Started With Christmas Email Marketing

Now that you know what needs to be included in your Christmas emails, it’s time to start planning. Here are some tips for getting started: 

Start Early

 It’s best to start planning and writing your holiday emails at least a month before the festive season starts. This will give you plenty of time to refine your message and ensure that all the content is ready for launch. 

Set up an Automated System

Automation tools helps with a lot of time by automatically sending out your messages on pre-set dates. This way, they arrive in people’s inboxes when they need them. 

Track Results

 Make sure to track the performance of each email campaign so that you can identify what works well and what doesn’t. This will help you refine your approach for future campaigns.

Use A/B Testing

A/B testing is a great way to compare different versions of an email. This is to determine which elements are most effective in driving sales or engagement. 

Best Time to Send Out Your Christmas Email Marketing Campaigns

The best time to send out your Christmas email marketing campaigns will depend on the content you’re sending and the audience you’re targeting. Generally speaking, it’s a good idea to start sending your messages in late November or early December. This way they arrive just as people start thinking about their holiday shopping. 

You should also consider timing your emails around key events such as Black Friday and Cyber Monday. People are more likely to be looking for deals. Additionally, you can use email triggers such as abandoned cart reminders or welcome emails. This is to ensure that customers receive the right message at the right time. 

Examples of Christmas Email Marketing Campaigns

If you want to get some inspiration for your Christmas email campaigns, then take a look at these examples: 

A Welcome Email With a Festive Twist

Send a welcome email to new subscribers that include an offer or discount with a holiday theme. For example, ‘Welcome! Enjoy 20% off all gifts this December’. 

An Exclusive Event Invitation

Invite customers to join in on a special holiday event, such as an online webinar or virtual party. This could be tailored towards your target audience and include exclusive discounts or gift ideas. 

A Festive Newsletter

Create an eye-catching newsletter with interesting content related to the festive season, such as recipes, gift guides, or decor ideas.


Christmas is the perfect time to make your email marketing campaigns stand out and engage with customers creatively and festively.

By following these tips, you’ll be well on your way to creating effective Christmas emails that will help drive sales during the holiday period. Good luck, and have a Merry Christmas! 

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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