Best CRM Email Marketing Tools For Better Campaigns

Email marketing is a powerful tool for reaching out to customers, but finding the right CRM (Customer Relationship Management) tool can be daunting. With so many options to choose from, it’s no wonder that marketers often find themselves overwhelmed. Fortunately, we have compiled a list of the best CRM email marketing tools available today.

Each of these tools offers an array of intuitive features that help you get the most from your campaigns. And we will delve into what features make these tools stand out from the rest. Let’s dive in!

What is CRM, and Why does it Matter?

Customer Relationship Management (CRM) is at the heart of every business. It involves managing and maintaining relationships with customers, prospects, partners, and other stakeholders.

CRM is essential to maximize customer satisfaction, increase revenue, and gain a competitive advantage. With the right CRM strategies in place, businesses can understand their customers better, streamline processes, facilitate communication, and ultimately drive growth.

What is CRM Email Marketing?

The integration of CRM tools within your email marketing campaigns can be referred to as CRM email marketing. It allows you to effortlessly create engaging and personalized emails for prospective and existing customers.

This marketing tactic is all about building a strong relationship with leads and customers, helping you stay on the top of their minds.

Benefits of CRM Email Marketing

Customer Relationship Management (CRM) email marketing offers multiple benefits for businesses, such as optimized segmentation, better personalization, synced analytics, and increased sales potential.

  • Optimized segmentation: Allows marketers to refine their target audiences by creating more specific segments based on customers’ interests and behaviors. This enables them to craft more tailored messages for each customer group, increasing the chances of conversion.
  • Better personalization: Helps marketers create unique emails for each recipient with content relevant to their needs. It ensures that customers receive messages that boost engagement and encourage interaction. 
  • Synced analytics: Allows marketers to track and analyze customer data to identify areas for improvement. They can monitor metrics like open rates, click-throughs, unsubscribes, and bounce rates. By doing this, they can continuously adjust and refine their strategy over time.
  • Increased sales potential: Improved targeting and personalization achieved through segmentation and analytics help marketers efficiently reach their desired audience. And this ultimately leads to higher conversions and revenue growth.
Photo by Campaign Creators on Unsplash

Best CRM Email Marketing Tools


This powerful, easy-to-use tool offers basic sales features and email template creation and management. With built-in phone and email capabilities, you can communicate directly with CRM contacts through email marketing. Its mobile app also allows you to capture data on the go.

Top features:

  • Customizable Email Templates
  • Sales Pipeline
  • Contact Management 
  • Sales forecasting 
  • Reporting & Analytics


Pipedrive is a web-based sales CRM with email integration and a pipeline management tool. It allows you to plan sales activities and monitor deals.

You can also create reusable email templates, segment your email lists, and send automated emails. It has robust analytics and pre-built reports to monitor your email efficiency.

Top features:

  • Email Builder
  • Email Segmentation
  • Sales automation
  • Email Analytics 
  • Lead management


If you’re looking for an all-in-one CRM for email marketing and automation, ActiveCampaign is a great choice. With its features, you can manage emails, and fully automated sequences, schedule messages, and view report. You can also use it to run marketing campaigns, set up a welcome email series with automation, and segment your contacts.

Top features:

  • Unlimited emails
  • Autoresponders 
  • Email builder
  • Email templates
  • Sales automation
  • Marketing automation
  • Contact and lead scoring 
  • Automation builder

Zoho CRM

Zoho CRM delivers the perfect solution for small to medium businesses. With this email marketing CRM software, you can create and send mass emails using templates. It also gives you valuable, AI-powered email analytics.

Top features:

  • Lead Nurturing
  • Lead Profiles
  • Email Compatibility
  • Sales and marketing automation
  • Synchronization Contacts and Leads 
  • Performance management


Sendinblue is an email marketing CRM that can help you build email campaigns and automate them seamlessly. This enables you to grow relationships with your customers more.

It comes with personalized workflows. And you can also use it to send your emails based on page visits.

Key features:

  • Drop Email Editor
  • Email Marketing Automation 
  • Email Segmentation
  • Transactional Emails
  • Email Templates
  • Reports and Analytics 
  • A/B testing
  • Bounce Management
  • Opt-In Forms
  • List Management

To Wrap Up

These CRM email marketing tools enable businesses to gain insights into their customers’ preferences and behaviors. You can use them to refine product offerings or create targeted campaigns. By leveraging these data points, marketers can further optimize their strategy and ensure they deliver the most relevant content to their customer base.

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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