Best Email Marketing Software to Drive Growth for Startups

There are hundreds of email software programs that offer unique features and capabilities. This might make it difficult to determine which one is right for you. But don’t worry. This article will share some of the best email marketing software for startups so you can get off to a great start!

Email marketing can be a powerful tool for new businesses, letting you effectively reach customers with highly targeted messages. And with the right email marketing software,you can drive your email campaigns to success.

Why Use Email Marketing For Startups

When you start a business, one of the most important things you need to do is draw people’s attention to it. You need to let the world know about the value you can offer. And this is where email marketing comes in. 

Sure, marketing on a platform like Facebook can give you access to more than a billion users. But this is nothing compared to the 4 billion people who use their emails daily. According to Statista, this number is expected to increase to 4.6 billion by 2025. This presents a massive opportunity for startups to get their name out there. 

With a well-crafted email campaign, you can inform people about your product or service and convert them into paying customers. It’s an affordable and reliable way to increase sales and brand awareness with minimal effort. 

How Can Email Marketing Benefit Startups?

  • Cost-Efficiency: Email marketing for startups is an incredibly cost-effective way to reach potential customers and current clients. With email campaigns, no printing or shipping costs are involved, allowing even the smallest of businesses to budget accordingly and get maximum ROI.
  • Accessibility: Using email as a form of communication gives your business access to a global market. This enables you to communicate with people worldwide without traveling or making costly phone calls. It also allows instantaneous delivery of information and messages, so you can quickly respond if needed.
  • Targeted Advertising: By carefully crafting customized emails, you can target specific customer segments based on their preferences and needs. This ensures that your message reaches the right people at the right time.
  • Automation: Setting up automated email campaigns saves you time and money by removing the need for manual work. You can schedule campaigns in advance, ensuring that important messages are delivered when they are most likely to be noticed and responded to. 
  • Flexibility: Email marketing offers excellent flexibility in terms of content, design, and functionality. You have complete control over how your email looks, who receives it, and what action they can take.
Photo by Campaign Creators on Unsplash

Best Email Marketing Software for Startups


Moosend is a great tool for simplifying your email marketing tasks. It has advanced email automation and several email customization features. 

You can design email campaigns based on your subscribers’ data and/or activities. It also has an advanced segmentation feature to help in sending highly accurate emails to each recipient. This helps increase open rates, click-through rates, and, effectively, ROI. 

Key Features: 

  • Email and mobile preview 
  • Build and personalize emails 
  • Automated email responses 
  • Manage email lists 
  • Detailed campaign performance reports 
  • High-volume sending 
  • Management email deliverability 


  • Free Tier (For 30 days)
  • Pro $9/mo


SendinBlue is an all-in-one platform that lets marketers easily communicate with contacts and build better customer relationships. Use it to combine email marketing with SMS marketing to produce better, higher-converting campaigns. 

This tool makes it easier to make your emails look more professional. You can choose from several email design functions and over 70 design templates. You can even preview your work to ensure your design looks exactly how you want it to. 

Key features: 

  • Pre-built templates
  • Tracking (e.g., open rate, time to open, etc.)
  • Campaign performance reporting
  • Domain reputation reporting


  • Free Tier (Limited Features)
  • Starter $25/mo
  • Business $65/mo


Even beginners can run a great email marketing campaign with FloDesk. This simple email marketing software is ideal for small eCommerce stores and beginners who want to generate more sales. 

It has a long list of features to help you design emails that people will love to open. Aside from email design, it also provides accurate data analytics to help you optimize your email marketing strategy. 

Key Features: 

  • Intuitive design, easy-to-use drag-and-drop email builder
  • Landing page builder
  • Wide selection of email templates 
  • Integration with Shopify, Facebook, Slack, WordPress, and over 3,000 apps via Zapier
  • Analytics and audience insights that are easy to understand
  • In-built image designer 


  • Email $38/mo
  • Checkout $38/mo 
  • Email and Checkout $64/mo 


HubSpot is a popular Customer Relationship Management (CRM) platform. They’re best known for their marketing automation feature. They also offer a free email marketing tool to support countless transactional emails. 

Rather than dealing with scattered customer data, you can store all marketing tools on one platform using HubSpot. This will allow you to focus more on converting customers at scale. 

Key Features: 

  • Lead generation
  • Drag-and-drop email templates
  • Dynamic content
  • A/B split testing
  • Audience segmentation
  • Build personalized emails 
  • Goal-based reporting


  • Basic $14.99/mo 
  • Growth $49.99/mo 
  • Pro $99.99/mo 

Campaign Monitor

Campaign Monitor is a straightforward tool that allows marketers to develop personalized and well-designed emails. It has a drag-and-drop email builder and engagement-based segmentation that makes targeting subscribers simple. You can also use it to combine SMS with email marketing to build stronger customer relationships and maximize ROI. 

Key Features: 

  • Build and personalize emails
  • Drag-and-drop builder
  • Email and mobile preview
  • Manage email lists
  • Automated email responses 
  • High-volume sending
  • Manage email deliverability
  • A/B testing


  • Basic $9/mo 
  • Unlimited $29/mo 
  • Premier $149/mo 

What To Consider When Choosing an Email Marketing Software

When choosing an email marketing software for startups, there are several factors to consider. Here are some of them: 

  • Scalability: Choosing email marketing software that can grow as your startup grows is essential. It should allow you to increase sending volumes easily and ensure reliable delivery. 
  • Pricing: Look for a cost-effective solution that suits your startup’s budget, especially if you’re just starting. Many providers offer generous discounts for startups or those on tight budgets. 
  • Analytics & Reporting Tools: Email metrics such as opens, clicks, and conversions are key in gauging success and optimizing campaigns. This is why picking email marketing software with comprehensive reporting tools is vital. 
  • Automation Capabilities: Consider what kind of automation features the software offers. Automated welcome emails, abandoned cart reminders, and targeted content based on user preferences are all essential functions. 
  • User Experience & Interface Design: Easy-to-use interfaces allow users to quickly get up to speed, minimizing the ramping time for new team members. This helps ensure that everyone in the organization can hit the ground running. 

To Wrap Up

Investing in the right email marketing software for startups is essential for success. It can provide you with key insights into consumer behaviors and trends. And this can help you easily tailor your messages to specific target audiences. Ultimately, utilizing these platforms helps entrepreneurs increase brand awareness and acquire new business at a minimal cost. 

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

WhatsApp Marketing Message: Full Guide to Better Campaign

WhatsApp’s reach may not be as extensive as email’s, but it’s a personal mode of advertising. Need to create awareness…

February 24, 2023

Boost Marketing Results With Seo And Email Marketing 

SEO and email marketing are two highly rewarding marketing channels. But they can certainly be intertwined to produce explosive results.…

February 24, 2023

Guide To Email Marketing For Manufacturers Solutions

Email marketing for manufacturers is a core inbound marketing channel that drives success in the industry.  Marketers have used emails…

February 24, 2023

Get Creative With Interactive Email Marketing Strategy

Interactive email marketing fosters customer loyalty.  Emails should inspire your prospects or leads to form a connection with you. Only…

February 24, 2023

7 Great Valentine’s Day Email Marketing Ideas

Valentine’s Day is a time of celebration and romance. As marketers, we have an opportunity to connect with our customers…

February 24, 2023

Guide to Best Email Marketing for Nonprofits

Email marketing has become a powerful tool for nonprofits, providing an economical way to communicate with their members and donors.…

February 24, 2023