Email Marketing Vs Text Marketing for Better Strategy

Are you looking for the best way to communicate with your customers? Email and text marketing are popular options, but which is suitable for you? In this article, we’ll compare email marketing vs text marketing, so you can make an informed decision about what works best for your business.

We’ll discuss their advantages and disadvantages, design requirements, and cost considerations. You’ll get everything you need to know when deciding which option is best for your communications strategy.

Let’s get started! 

What Is Email Marketing?

Email marketing is one of the oldest forms of digital marketing. It involves sending emails to a list of subscribers, typically to sell products or services.

Email marketing can drive traffic to your website, build relationships with customers, and generate leads for new sales. The key benefits are that it’s easy to set up, cost-effective, and highly targeted. What is email software? Email software is the email server.

The email software stores the database of subscribers across multiple computers and allows the administrator to send mails.

What Is Text Marketing?

Text marketing is an increasingly popular form of digital communication that allows businesses to reach out directly to their customers via SMS. Texts are short and concise messages sent directly from companies to customers’ phones with offers or updates on products or services. This type of direct outreach has been particularly successful in industries such as retail and hospitality. As it’s a great way to remind customers of upcoming sales or special offers.

Advantages and Disadvantages of Email Marketing Vs Text Marketing

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Photo by Solen Feyissa on Unsplash

Email Marketing


1. Increased reach – you can send emails to an extensive list of subscribers quickly and easily. 

2. Easy tracking – email services provide detailed analytics to track open rates, click-throughs, and other metrics easily. 

3. Increased engagement – email campaigns are highly targeted, so they’re more likely to engage customers. This is better than other forms of communication. 

4. Cost-effective – email campaigns are generally cheaper than other forms of marketing such as television ads or print media. 

5. Easy customization – you can easily customize your emails to suit your target audience using drag-and-drop templates and automated tools like A/B testing.

6. More control over content– unlike text marketing, with email campaigns, you have more control over the content and format. 

7. Increased ROI – because of its low cost, emails often have a higher return on investment than other forms of communication. 

8. Comprehensive reporting – email services provide comprehensive reports that give you detailed insights into how your campaigns are performing. 


1. Spam filters can block emails – some email providers put in place strict spam filters, which could prevent customers from receiving important messages. 

2. Poorly designed emails can be ineffective– if your emails are not visually appealing or well written, they may be overlooked by customers. This results in less engagement and conversions. 

3. Can take time to create – creating effective emails takes time and resources, which can be a challenge for small businesses. 

Text Marketing


1. Timely– text marketing allows you to send timely messages to customers with offers or updates within minutes. 

2. Ease of use – texts are short and easy to read, making them easy for customers to comprehend quickly and act on. 

3. Increased engagement – You send texts directly to customers’ phones, they can see them immediately. This leads to higher engagement rates from customers. 

4. Cost-effective – SMS campaigns are generally cheaper than other forms of marketing, such as television ads or print media. 

5. Personalization – when done well, text marketing can provide a more personal touch than email campaigns. This allows you to send individualized messages that resonate with customers. 


1. Limited characters – due to the character limits of SMS, text marketing can be challenging. You have to ensure your message is concise and clear in a few words. 

2. Low open rates – because of their immediacy, texts are less likely to be opened quickly. Compare it to emails that tend to linger in inboxes or be marked as read later. 

3. More difficult tracking – text services generally don’t provide the same level of analytics as email campaigns. This makes it can be harder to track open rates and engagement metrics. 

Design Requirements for Each

Email Marketing

When designing email campaigns, it’s important to keep the following in mind: 

1. Keep your emails visually appealing – ensure they are well-designed. Use images, videos, and other visuals to make them more attractive. 

2. Write compelling copy – write engaging copy that is concise, and clear copy so that customers can quickly understand the message. 

3. Include a call-to-action – include a call-to-action like “Sign up now!” or “Learn More” to encourage customers to take action. 

4. Personalize your messages – personalize each email by using the customer’s name or other information you have about them. This is to create a more personal connection. 

Text Marketing

When designing text campaigns, it’s essential to keep the following in mind: 

1. Keep your messages short and sweet – due to character limits, texts should be concise and clear. This way, customers can quickly understand the message without having to read through a long block of text. 

2. Include a call-to-action – include a call-to-action like “Sign up now!” or “Learn More” to encourage customers to take action. 

3. Personalize your messages – use customer data such as their name or location to make each message more personalized and engaging for customers. 

4. Test different variations – try out different variations of your message to see which resonates best with customers. 

Cost Considerations for Each

Email Marketing

The cost of email campaigns depend on the type of service you use and the size of your list. Most services charge a monthly fee based on the number of emails you send or subscribers you have, with discounts available for larger lists. Email marketing can be an affordable option for small businesses who want to reach a large audience without breaking the bank. 

Text Marketing

The cost of text campaigns also depends on the type of service you use and how many texts you are sending. Most services charge a per-text fee, so it’s important to consider how many messages you will need to send and what you can afford. Many services offer discounts for larger volumes of text messages. So it may be worth looking into if you plan to send many texts. 

When to Use Email Marketing vs. Text Marketing

Email marketing is best used for campaigns that require more detailed information or longer messages. It’s a great way to drive traffic to your website, build relationships with customers and generate leads for new sales. Email campaigns are also great for sending out newsletters, promotional offers, and other content. 

Text marketing is best used for quick, concise messages such as reminders about upcoming sales or special offers. It’s also a great way to engage customers with polls or surveys or to send alerts or notifications about product updates and events.

Text marketing can be especially effective in industries such as retail and hospitality where customer engagement is key. 

Email Marketing vs. Text Marketing; Which Is the Best Fit for Your Business?

The choice of which type of marketing to use ultimately depends on your specific needs and goals.

Email marketing and text marketing have advantages and disadvantages. It’s important to take the time to understand each option before deciding on a strategy.

Your best bet is to create a mix of both campaigns to maximize engagement with customers and reach the broadest possible audience. 


When deciding between email marketing and text marketing, there are many factors to consider. Email campaigns have the advantage of being highly targeted and cost-effective. But they can take time to create and require more design resources than text campaigns.

Texts are great for quick communication with customers, but they have limited characters and lower open rates than emails. Ultimately, the best option will depend on your individual business needs and goals. Both email marketing and text marketing can be effective tools when used correctly.

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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