Free Follow-up Marketing Email Examples to Try

Waiting for a response after sending an email is always challenging. You begin to wonder whether your email wasn’t good enough or if the recipients aren’t just interested. It’s a normal part of the process, and that’s why we have follow-up emails.

This article has some follow up marketing email examples that you can try. Following up on an initial email helps you salvage a potentially dead deal. Sometimes, it can serve as a gentle reminder for busy people. 

Follow up Marketing Email Examples

This section provides follow up marketing email examples for different scenarios. Look through the scenarios to identify the one that best represents yours. 

Follow-up Email Template When You Didn’t Get a Response


I hope this email finds you well. I’m reaching out again to follow up on the email I sent earlier. It’s been some time since I’ve written, and I hope we can continue our conversation about the topic at hand. 

Having spent many years in the industry, I know first-hand how challenging it can be to make progress. But with a few simple tactics, you can sidestep many obstacles and reach your goal much quicker than expected. If you’re willing to talk, I’d love to share my experiences and provide insight into how to best approach this project. 

I understand your position and respect that you may not feel ready for further communication yet. Nonetheless, I humbly urge you to reconsider, as doing so would enable us both to benefit from our collective expertise. 


[Your Name] 

white printing paper with Marketing Strategy text
Photo by Campaign Creators on Unsplash

Follow-up Email Template When a Prospect Asks to Be Contacted in the Future

Hi there, 

I hope you’re doing well. I wanted to remind you that we had discussed connecting again regarding our conversation from last quarter. 

I’m confident that my experience on this topic and my dedication to learning more about it make me valuable. We provide only excellent service to our customers. Every handle every project like our existence depends on it.

I’m look forward to continuing our discussion and would love to hear when you have time! 


[Your Name] 

Follow-up Email Template After a Networking Event

Hi there! 

I wanted to take a minute to thank you for taking the time to connect with me at the networking event. It was great getting to share ideas and talk about our experiences in the work world. And I’m really grateful for the information you shared with me. 

What we discussed really enriched my understanding of the industry. It’s been instrumental as I continue to grow in my career. You have such unique insights into various topics, and your colloquial language makes it easier to grasp even complex subjects. With your expertise and enthusiasm, I’m well-prepared to tackle new challenges successfully! 

Thanks again for the fantastic conversation – it was genuinely stimulating and informative. Have a fantastic day!

Mistakes to Avoid When Following Up

Some mistakes can hinder your success with follow-up emails. We discuss them below.

Not Following up Quickly Enough

Failing to follow up quickly enough is one of the biggest mistakes you can make when it comes to lead generation. It’s essential to reach out to your leads promptly. This move will give them a chance to take action and move forward with your business.

If you wait too long, they may forget about you or find another solution. When following up with leads, it’s crucial to do so correctly. You should also create an engaging subject line that stands out from other emails in their inbox. 

Following up Too Often

It’s important to remember that you don’t want to overwhelm your prospects with too many emails or messages. You should let them know that you are still interested in their business. However, you should also give them the space they need to decide.

A good rule of thumb is to wait at least two weeks before sending another follow-up message. You can send another message if you haven’t heard back after this period.

Make sure to keep each message short and to the point. Include a link to your website or product page, so they can learn more about what you have to offer. 

Not Tracking Metrics

Tracking metrics is an important part of any follow-up marketing email strategy. You need to track your open rates and other KPIs to be able to measure the success of your emails.

It’s easy to forget about tracking metrics when you’re busy writing copy and sending out emails, but it’s essential. It helps you understand the effectiveness of your outreach efforts.

You may think that a particular template or sequence works well. But you will only know for sure with data to back up your assumptions. By tracking metrics like open rate, click-through rate, reply rate, and conversion.

Final Thoughts

Did you find a template for your specific scenario? If not, you can use the INK AI assistant to generate a follow-up email for your specific needs. We generated the amazing examples above with the tool. Be sure to avoid the mistakes explained as you follow up on your prospects.

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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