Even with the growing popularity of social media channels, email marketing remains one of the best ways to reach your customers. When done right, an email marketing campaign can increase your reach and rake in a ton of sales. And we’re here with some great email marketing ideas to help you make that happen.
With the countless emails filling your customer’s inbox, your email needs to stand out and offer value. So, read on to learn how you can drive your email marketing campaigns to success!
Is Email Marketing Still Worth It?
There’s a reason why email marketing has stood the test of time. For one thing, it’s an incredibly simple and cost-effective way to get your message out. It provides a direct line of communication between you and your customers, allowing you to build strong relationships while promoting your products or services.
Email marketing is also very effective. Here’s what the numbers say:
By 2023, email marketing revenue is estimated to reach $10.89 billion. (Statista)
Almost 99% of users check their email every day. (OptinMonster)
59% of B2B marketers say email marketing is the most effective way to generate revenue. (Wordstream)
Almost 50% of consumers said they would like to receive weekly promotional emails from their favorite brands. (Statista)
On average, email newsletters across industries have 21.33 percent open rates. (Mailchimp)
Welcome emails have higher open rates of 68.6%. (Oberlo)
Great Email Marketing Ideas
Offer a variety of media experiences.
Using the power of visuals is one of the best ways to capture your audiences’ attention and liven up your email. In order to create more relevant and engaging media formats, you need to know your audience.
If your audience responds well to entertaining media, you can insert funny GIFs into your email to make them laugh. Or maybe you’re launching a new product. For that, you can use graphics containing information about your new products.
Ultimately, infographics can make key information much easier to digest.
“You left something in your cart.”
Abandoned carts are a serious obstacle to eCommerce conversions, and today’s abandonment rates are staggeringly high. This is where a casual “You left something in your cart” email can work wonders.
This type of email can effectively combat abandoned carts — recovering more than 10% of those sales on average. It creates a sense of urgency, effectively getting potential customers to complete the purchase quickly.
Moreover, since most customers are already interested in your products, providing them with reminders can nudge them in the right direction. You can even include incentives to increase click-through rates in your abandonment emails.
Personalize your email invites.
Personalized email invites can help you build a stronger relationship with the people in your email list. You can send these out when launching a new product event or hosting a webinar. It can maximize attendance and drive up your lead count.
Personalization is crucial to a successful invitation email design. Aside from stunning graphics and visuals, you’ll also need an excellent copy to entice recipients to take action.
Some of the things you can talk about in your email copy are:
What’s in it for them?
Why should they attend?
Topics that the webinar will cover
Important information such as the event date, time, and the link they can use to join
Showcase Social Proof
Adding social proof to your emails is another effective way to increase engagement. Include reviews from happy customers, images or videos of satisfied users, or other forms of validation to demonstrate why people should trust your brand.
This will help create an air of credibility around your business, prompting more customers to give your offerings a try. You can casually insert social proof into your welcome emails or cart abandonment emails.
Take advantage of holidays and special occasions by sending seasonal emails with special discounts and offers. You can also use these opportunities to engage with your subscribers on a deeper level.
You can include fun content and activities related to the season. This is a great way to show appreciation for your customers and ensure they keep coming back.
Celebrate each customer’s birthday with a special offer just for them! It shows that you appreciate their patronage and makes them feel extra special on their special day. This small gesture will go a long way toward building strong relationships with your customers.
Aside from letting customers know you care, this type of email has impressive click rates. Its click rates are 179% higher than promotional emails, showing its excellent engagement potential.
Tips For a Great Email Marketing Campaign
Start with a Captivating Subject Line
A well-crafted subject line can make or break your email marketing campaign. You want to use a subject line that is short, catchy, and will encourage the recipient to open the email.
Personalize Your Message
Leverage personalization tactics such as segmenting audiences based on behavior, interests, demographics, past purchases, and more. By providing relevant content tailored to individual needs, you’ll be able to boost engagement levels and drive up conversions.
Test Content Across Platforms
Make sure your email looks great on every platform by testing it across mobile, tablet, desktop, and webmail clients. This way, you can ensure your customers have an optimal viewing experience regardless of their device.
Optimize for Click-Throughs
A key element of successful email marketing campaigns is driving clicks through to website pages. Use engaging visuals and actionable buttons and link back to valuable information or products related to what was mentioned in the message.
Analyze and Adjust
Monitor the performance of your emails by analyzing metrics such as open rate, click-through rate (CTR), conversion rate, and bounce rate. If any aspect of the campaign isn’t performing well, consider making adjustments and testing again until you are satisfied with the results.
Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.