Tips for Better Health and Fitness Email Campaigns

People are increasingly becoming aware of the importance of fitness and leading healthier lifestyles. And health and fitness email marketing can be a powerful tool for reaching out to this growing audience.

However, creating a successful campaign takes more than just a few clicks and taps on your keyboard. If you want to maximize results, you need to know some simple yet powerful tips.

In this article, we’ll share some tried-and-tested tips to help level up your email campaigns. These tactics will prove invaluable in ensuring that your emails stand out from the crowd and generate results.

Why Health and Fitness Businesses Need Email Marketing

Email marketing can be a powerful tool to engage with customers and build your brand, especially in the health and fitness industry. It offers a direct way to connect meaningfully with your customers and build long-term relationships.

A well-planned email marketing strategy can help you:

  • Personalize messages for maximum impact – email marketing allows businesses to create highly targeted campaigns based on customer preferences. This helps them ensure their messaging is tailored to each recipient’s needs and interests.
  • Save on costs – email marketing is one of the most cost-efficient strategies available compared to traditional advertising methods such as print ads. It also offers one of the highest ROIs from all digital marketing channels.
  • Easily track results and make data-driven decisions  – through email analytics, businesses can measure the effectiveness of their campaigns and adjust accordingly.

Tips for Better Health and Fitness Email Marketing Campaigns

man tying his shoes
Photo by Alexander Redl on Unsplash

Know Your Target Audience.

As with any marketing campaign, it’s essential to know your target audience and what they’re looking for to have successful results.

Take the time to research the needs and wants of your target audience. By doing so, you can create tailored messages that resonate better with your readers.

Find Ways to Capture Leads.

You want to capture the contact details of people who have shown signs of interest in your fitness program. The more leads you can collect, the more people you can reach out to and convert.

Whether they are browsing your website or engaging with your social media posts, make it easy for them to subscribe to your newsletters. Lead capture integrations on your website are one of the best ways to capture individuals ready to “buy now.”

Segment Your Audience.

Segmenting your email list unlocks the true power of email marketing. It allows you to send the right message to the right people.

Creating customer segments will help you deliver personalized content that will resonate with your subscribers. Your segments can be based on different factors like demographics, locations, preferences, and goals.

For example, your segmentation could include the following:

  • New subscribers: An email or series of welcome emails will build trust with your new members and familiarize them with your brand.
  • VIPs: Those who open your emails or engage with your offers regularly.
  • Gym enthusiasts: Subscribers who have shown an interest in fitness and have visited the gym often.

You can also segment your email list based on their preferences when they signup. Segmenting your audience will increase your chances of engaging with the right audience and building lasting relationships.

Make Sure Your Email Copy Looks Great.

Nothing kills a recipient’s interest more than a cluttered, outdated email design. Your engaging email subject can only get you so far. You also need a professional email copy.

For that, you can look to AI writing tools like the INK AI Assistant. You can use this tool to generate effective email copies and subject lines in seconds.

Here are other tips that can help make sure your emails always look great:

  • Consider using short paragraphs and keywords that are important to your readers.
  • Use bullet points to help people skim your content more easily.
  • Use images sparingly. You want them to illustrate or emphasize your main points, not to take over your email.

Use Emotion to Connect.

Crafting emails that evoke strong feelings, such as happiness and joy, will help build stronger connections with potential customers. People relate to emotions more than facts and figures.

You can use stories of personal journeys or share a heartfelt message about why health and fitness are essential. This is sure to strike a chord with your audience.

Optimize for Mobile.

According to recent research, almost half of all emails are opened on mobile devices. So if you want to maximize the success of your email campaigns, you need to ensure that your messages are mobile-optimized.

Use a responsive design template to ensure everything looks good regardless of the device your subscribers use. You should also pay attention to your subject line and preheader text length so they don’t get cut off on smaller displays.

For subject lines, the length should ideally be no more than nine words. A typical email copy, on the other hand, should be between 50 and 125 words.

Set up Trigger Emails to Prevent Missed Opportunities.

A triggered email is sent out automatically when a customer takes a certain action. Since these emails reach your readers while engaged, they have a 70.5% greater open rate. For example, you might send the following triggered emails:

  • Reminder emails after customers abandon their cart
  • Feedback requests after they complete an order
  • Welcome emails once they get join your email list

Track Campaign Performance and Optimize.

Email marketing doesn’t end after you press send. You must also track your campaign performance and adjust your strategy where needed.

You can monitor your campaign performance using the analytics feature of email marketing platforms. Some of the key email marketing metrics your fitness brand should monitor are:

  • Email open rate 
  • Subscribes and Unsubscribes
  • Click-through rate
  • Conversion rate
  • Non-opens


Taking a holistic approach to health and fitness email marketing campaigns can yield powerful results. Using the tips outlined in this article, you can craft emails that deliver maximum impact with minimal effort.

Whether it’s crafting compelling copy or optimizing engagement metrics, these strategies will help you increase your ROI and build lasting customer relationships. Don’t forget to have fun and experiment along the way – success will follow!

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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