Best Practices: How to Send Marketing Text Messages

Knowing how to send marketing text messages is a surefire way to maximize the effectiveness of your marketing campaigns.

Sending marketing text messages is a great way to reach potential customers and keep existing ones engaged. But how do you make sure your message stands out from the crowd?

Read on for tips to craft effective, attention-grabbing texts that will get results!

What Is Text Message Marketing?

Text or SMS marketing is a type of digital outreach technique that sends promotional messages or updates to customers through text messages

Unlike traditional email campaigns, SMS marketing utilizes the power of immediacy and personalization to grab consumer attention while they are on the go. 

The goal is to engage users with targeted, time-sensitive offers and other types of messaging that will persuade them to take immediate action. By leveraging uncommon words in your messages, you can create an engaging tone that resonates with your audience and prompts them to act fast.

The Process Behind Successful Text Message Advertising

Email and text message marketing share many common strategic goals. Like email marketing, marketing via short message service (SMS) typically aims to sell, educate, or establish loyalty. SMS is an “owned” marketing channel for one-to-one or mass communication because the sender controls the recipient list and distribution.

When sending a marketing message to a customer by SMS, you must legally obtain their authorization, as you would for an email. 

For SMS marketing to work, you need a short code, essentially a mobile version of a company’s email address. A short code is a five- or six-digit phone number. It acts as a phone number for the phone-less consumer, who can initiate a communication by sending a text message to the short code.

For example, customers can sign up for your SMS messaging by texting a keyword (such as PLAYBOY) to the short code. 

6 Effective Tips on How to Send Marketing Text Messages

When it comes to sending marketing text messages, best practices should be followed to guarantee that the output complies with regulations. These are a few tips on how to send effective and engaging marketing text messages: 

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Photo by Adem AY on Unsplash

Seek Consent

You know it is against the law to send marketing SMS without first gaining approval. 

Companies often make it simple to give their blessing by requesting customers’ phone numbers in exchange for access to online materials. For instance, you need a phone number to order takeout online. If you give your number, the delivery service may contact you with offers and discounts.

“Implied” client approval also occurs if the client does not actively opt out of the terms and conditions, often displayed as a prechecked checkbox.

Keep It Brief

In the world of advertising, clarity is of the utmost importance. Most people would instead not read lengthy paragraphs, so go straight to your point immediately. Be concise and to the point so that the entire paragraph may be read in no more than a few seconds. 

Make Opt-Out Easy

Sending unwanted text messages to customers is a surefire way to make them feel harassed and angry with your business. What a simple method to eliminate loyal customers! A simple unsubscribe link (or instructions) at the end of every promotional message is another way to circumvent this issue. 

It should be simple for those not wanting to receive the communications to opt-out. Opting out is usually through an unsubscribe link or by texting the word “STOP” to your phone number, for example.

Never Stray From Your Brand

This goes hand in hand with the advice to make things brief and easy to understand. There are character limits on your text messages. Maximize the effectiveness of these constraints by communicating clearly and briefly. 

Maintaining consistency with your brand’s identity will aid in this. Avoid using text messages to promote your pet project or explore irrelevant topics. Since text marketing reaches so many people, it’s best to stick with the deals you already know will be successful. 

Sending SMS in the voice and tone of your business is a great way to maintain your text messaging brand. 

Always Consider Your Target Market

Text message marketing tools make it simple to automate the procedure. You can get information on the software’s users. Users’ opt-in processes, conversion rates, and average time to response can all be monitored through text message marketing. 

Learning about your target audience assists you in delivering relevant, engaging content and tailoring your messages to their specific interests.


This is simple to overlook, yet it has enormous consequences for the outcome. All marketing materials (CTA) must include a call to action. Here is where you’ll detail the offer’s terms and conditions for the customer. 

Add a clickable link to your homepage or a dedicated landing page for the promotion. Including a call to action (CTA) at the conclusion can also increase interaction. 


With these tips in mind, you should know how to send marketing text messages to help grow your business.

Sending marketing text messages is a great way to reach your target audience and increase engagement. When done correctly, it can be an effective tool for boosting sales and building customer loyalty. 

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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