Free Guide for Small Business Message Marketing

Almost everyone has a smartphone today. Thus, it makes sense for businesses to focus on marketing their business via text messages.

If you are a small business looking to reach new prospects, you should consider text message marketing. You can also use it to keep your customers engaged.

Whatever your needs are, this article offers simple tips on text message marketing for small business. With the right strategy, you can offer unique discounts, share special offers, and start campaigns to drive loyalty and better results.

This guide shows you how to use text message marketing effectively to ensure you’re reaching your audience at the right time. Welcome to advanced solutions for small business message marketing!

Text Message Marketing for Small Business: the Basics

SMS marketing may be the key to helping your business grow. According to research, text messages have a 98% open rate. Compared to email open rates, this is a huge advantage. This means that more people are likely to receive and read your message when it’s sent via SMS. You might score better results than other social mediums like email or social media. 

How to Use Text Message Marketing for Small Business

As a small business, you stand to gain a lot by using text message marketing. Below are some ways to use text message marketing to boost your business.

Boost Customer Engagement

Text message marketing is an excellent way for small businesses to boost customer engagement. It allows you to reach your customers better and drive engagement to your websites and social media channels.

You can also use it to create unique and targeted campaigns that reach your audience quickly and effectively. With the right tools, you can automate messages, build lists, and connect with customers in ways that weren’t possible before.

Keep Your Business in Customers’ Minds

Text message marketing is a great way to keep your business in customers’ minds. People check their phones several times a day. Companies can take advantage of this to put their brands right in front of their customers with personalized messages.

Faster Delivery

Faster delivery of messages is a crucial benefit for small business owners who use text message marketing. Compared to other forms of marketing, text messages deliver faster. This means you can move your prospects through the sales funnel faster than before.

With the right platform, you can set up automated messaging campaigns that send out messages quickly and easily to your subscribers. 

Choosing the Right Text Messaging Tool for Your Small Business

white and green remote control
Photo by Adem AY on Unsplash

As expected, you’ll find several text messaging tools for your business. The availability of multiple options might make it hard to choose. Here are a few things you should consider when choosing.


A text messaging tool that doesn’t allow you to automate should be a no-go area because automation is important. Automation is an excellent way for small businesses to streamline their text message marketing campaigns.

Automated services can help you send messages quickly and easily, allowing you to reach more customers in less time. Automation also helps ensure that your messages are sent according to 

Intuitive Editor

If the text editor isn’t easy to use, you should consider another alternative. Having explained how swift delivery is one of the advantages of SMS marketing, your editor shouldn’t slow you down.

A good text editor should make personalization easy and text creation effortless.

Contact Management

A good SMS marketing tool should make it easy to manage your contact and segment contacts. This way, you can easily send bulk SMS and specialized messages to segmented contacts,

Final Thoughts

Text messages offer an effective way to reach customers and prospects, drive sales, increase loyalty, and grow your business.

With the right SMS tool, you can automate your messaging and include unique codes encouraging people to patronize your business. You may want to try sending out special offers or events soon to reach new prospects and keep existing customers engaged. 

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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