New Year Marketing Emails for Better Campaign

Happy New Year! It’s time for a fresh start and the perfect opportunity to switch up your marketing strategy for the upcoming year.

One way to venture into the new year with a bang is by sending creative, impactful new year marketing emails. These particular messages may be just what you need to break through the noise and engage with your customers meaningfully. 

In this blog post, we’ll look at how to craft effective and impactful new year emails. This will bring you success in the next year.

Why Send New Year Emails?

As the year ends, there’s no better time than now to thank customers for their loyalty over the past 12 months. Wish them a happy new year, and send out special offers to get their attention.

New year emails are an effective way to build relationships with customers. Show appreciation for their business, and stay top of mind in their inbox.

What Should Be in New Year Marketing Emails?

1. a Message of Gratitude

It’s essential to thank your customers for their business and loyalty over the past year. Expressing your appreciation will make them feel valued, which can be a powerful motivator in building customer relationships. 

2. New Year Wishes or Greetings

Wishing your customers a happy new year is an effective way to connect with them emotionally and show that you care about their well-being. You can also mention any upcoming holidays, such as Chinese New Year or Diwali. Also, send out special wishes or greetings to celebrate this time. 

3. Special Offers & Promotions

 Offer your customers special discounts, promotions, or gifts for the new year. This is the perfect way to capture their attention and increase engagement with your business in the upcoming year. 

4. an Invitation to Connect

Give customers a chance to connect with you on social media. Try to join an email list, or follow your blog for more updates and exclusive offers throughout the new year. 

5. a Call-to-Action

 Ensure you include a clear call-to-action at the end of your emails that encourages readers to act now. This could be buying a product, signing up for something, or engaging further with your content. 

Benefits of New Year Marketing Emails

Happy New Year clipart
Photo by Sincerely Media on Unsplash

1. Increased Engagement

New year emails are an effective way to stay top of mind in the minds of your customers. It increases engagement with your business.

Try sending out special messages wishing them a happy new year, offering promotions, or inviting them to connect on social media. This will ensure that your customers remain engaged with your brand throughout the upcoming year. 

2. Brand Awareness

Sending out new year emails is also a great way to raise awareness about your brand. People will likely be more attentive during this time as they search for deals and discounts for the new year.

Take advantage of this opportunity and spread the word about your business. 

3. Building Relationships

New-year emails are a great way to build customer relationships.

Expressing gratitude for their loyalty over the past year and wishing them a happy new year is a nice to show that you care. This can help foster stronger customer relationships over time. 

4. Improved Customer Retention

By sending out special offers and promotions in your new year marketing emails, you can encourage customers to keep returning for more. This is especially important in improving customer retention, as customers who feel appreciated are likelier to remain loyal to your brand. 

5. Increased Revenue

Providing discounts or promotional codes in your new year emails can give customers an extra incentive to purchase from you again. This will result in increased revenue for your business. 

6. Improved Brand Loyalty

Expressing gratitude for your customers’ loyalty and sending out special offers can help to improve brand loyalty. Customers are more likely to remain loyal to your business if they feel appreciated. It’s important to show them that you value their support in the new year as well. 

7. Target New Audiences

People are likely to be more attentive during this time of the year. New year emails can be a great way to target new audiences who may have yet to hear about your business.

You can use these emails as an opportunity to introduce yourself and spread the word about what you do. This will increase your brand’s exposure and attract new customers. 

Tips on How to Write New Year Marketing Emails

1. Get Personal: Writing personalized emails can greatly make customers feel valued and appreciated. Use their name, refer to past purchases, or mention events that they have attended. With this, they know that you care about them and love their business. 

2. Be Concise: Keep your emails short, sweet, and to the point. People are likely to skim through emails rather than read them in total during this busy time of year. Use precise language and avoid jargon, so customers can easily understand what you’re trying to say. 

3. Make it Mobile-Friendly: People open over 50% of emails are on mobile devices. Ensure your new year emails are optimized for mobile. Keep your emails simple and use larger fonts and buttons, so customers can easily navigate through your message on their device of choice. 

4. Use the Right Tone: Choose an upbeat tone but avoid using overly-salesy language as this may turn off potential customers. Make sure to convey the same enthusiasm in all your new year emails to create consistency throughout your messages. 

5. Include an Eye-Catching Subject Line: Your subject line can be the deciding factor. This is when it comes to whether or not someone opens your email. Make sure it is eye-catching and engaging. You could use emojis, numbers, or questions to capture people’s attention and get them to open your email. 

Examples of New Year Marketing Emails

1. “Happy New Year! As a thank you for your loyalty over the past year, we’re offering 20% off all products. This offer will be in our store during the month of January. Hurry and take advantage of this limited-time offer today!” 

2. “Welcome to 2021! We wanted to start off the new year with something special for our loyal customers. That’s why we’re giving away free shipping on all orders placed within the next week. Don’t miss out on this exclusive offer!” 

3. “Wishing you a happy and prosperous new year from all of us here at XYZ Company! To show our appreciation for your business, we’re offering a special 10% off all products in our shop until the end of January. We hope you take advantage of this offer and have a wonderful 2021!” 


Can Subject Lines Affect the Deliverability of Email Campaigns?

Several email providers use algorithms to filter spam, and subject lines are one factor these algorithms used to determine whether an email is legitimate. Subject lines with too many capital letters, excessive punctuation, or other spammy-looking elements may cause an email to be flagged as spam. This means it cannot reach the recipient’s inbox. 

What Should the Subject Line Be?

In terms of mobile experience and desktop experience, you need to write a concise subject line. It is best not to exceed 60 characters. 

What Are the Best Ways to Entice Readers to Open New Year Emails?

Your readers are attracted to your subject line by triggering their curiosity. Moreover, you can use suggestions or personalized text with a person’s name initially to grab their attention. 


New year emails effectively engage with customers, build relationships, foster loyalty, and increase revenue. Use the right message of gratitude, special offers or promotions, and a clear call-to-action.

You can ensure that your new year emails will effectively bring success to your business in the upcoming year. So make sure you take advantage of this opportunity and craft creative and impactful new year messages that will resonate with your customers!

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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