Real Estate SMS Marketing Campaign: a Free Guide

If you’re a real estate agent looking for new ways to reach potential clients, text message marketing could be the answer!

Our free guide on text message marketing for real estate agents shows you everything you need to get started. In addition, we have included some SMS templates to guide you anytime you choose to start.

Why Does a Real Estate Agent Need SMS Marketing?

Here are some of the most important reasons to consider SMS marketing as a real estate agent.


You can use text messages for different purposes. Text messages are typically short and straight to the point. You can use text messages to share offers, show properties, and move potential customers through the sales funnel.

Better Open Rate

Unlike other methods, such as email or social media, SMS messages have a much higher chance of being seen and read. This means agents may soon start seeing results from their efforts.

More Affordable

SMS marketing is a more affordable option when compared to running ads on Facebook or Google. Therefore, it is your best option if you are on a budget.

Text message marketing also provides unique benefits over traditional marketing strategies like postcards and print ads. For one, there are fewer barriers for people interested in hearing from you. All they need to do is give consent.

Handles Repetitive Tasks

SMS marketing can help real estate agents automate repetitive tasks, such as sending out new listing notifications or follow-up messages. This saves time and energy that would otherwise be spent manually texting each client individually. It allows for more personalized communication with prospects, as you can send them tailored messages based on their interests.

Templates for Text Message Marketing for Real Estate

Below are some templates for text message marketing for real estate agents.

Follow-up Message for a New Lead

Greetings (insert name), If you’re in the market for a new home, why don’t you let an experienced hand like mine guide your journey? Let’s set up an appointment, and I’ll happily share my expertise.

Hello (insert name), thank you for reaching out. I’d like to set up an appointment with you later this week. Are you available?

white and brown house near green grass field under white clouds and blue sky during daytime
Photo by Ronnie George on Unsplash

Message for Inspection

Hi there, just to remind you that your home inspection comes up tomorrow. If you’d like to change the appointment, please let me know.

Hi there, this is your friendly neighborhood real estate agent! This is a reminder that you have an upcoming home inspection on (insert date). See you soon!

Post-Acquisition Text

Greetings! I hope you’re settling into your new home. Congratulations on making a smart investment and taking this big step toward the future! If you have any questions or need any help, don’t hesitate to reach out. Cheers!

Greetings! I hope you’re enjoying your new home. Feel free to reach out if you need any advice or have questions. The real estate world is constantly changing, so it’s important to stay informed. Take care and all the best.

Real Estate Text Message Marketing Best Practices

Here are some important things to remember when using SMS for real estate marketing.

Get Permission Before Texting

Be sure to get the express permission of clients before texting them. Apart from the fact that it is a decent thing to do, it helps ensure you’re on the right side of the law.

Keep It Short

Text messages are not like other types of marketing channels where you can write on and on. There is a character limit, and you should stick to that. Thus, your message should be straight to the point.

Personalize the Text

Try to make the message as personal as possible. You could do this by including their name or other personal details. This way, it feels like the message is only for them.

Don’t Message Too Often

Sending too many text messages to your real estate prospects can be a major turn-off. It’s essential to keep in mind that you don’t want to overwhelm them with information or come off as overly pushy. Instead, focus on sending out quality messages at the right times.

A good rule of thumb is to limit yourself to one message per week. This will give your prospects enough time to digest the information and respond if they are interested. Consider setting up an automated system so that you can send out regular reminders without having to type each message manually.

Final Thoughts

Real estate agents may consider using text message marketing as a key tool in their outreach strategy. Text messaging allows realtors to reach prospects quickly, making it an effective way of getting leads that could turn into new clients.

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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