With thoughtful design and clever segmentation, email marketing funnels increase sales and improve customer satisfaction.
Why Do You Need A Email Marketing Funnel?
Adding people to your mailing list is only a preliminary step leading to their customer lifecycle.
They need to go through the following stages to become an actual customer:
When people join your mailing list, they are in the awareness stage. It means they are aware of your services or product. At this stage, they only know your company exists as an option to them.
Some of your new subscribers move to this stage, indicating they are paying attention to your emails. They open your emails and want to learn how you can help them. People at this stage are interested in the kind of solutions you offer.
Now, your subscribers want to know how your products and services can help them. They want to know all the options they have, including your product. How it differs from others and why they should opt for yours.
If you write a sales email that tugs their heart or convinces them, prospects could become customers. This stage means you have finally converted the lead.
This smooth flow of customer journeys is only possible with an email marketing funnel.
Tips For Email Marketing Funnel
Below are tips for email marketing funnel.
1. Focus on the Target Audience
The key to creating an effective email marketing funnel is to tailor it to suit your target audience.
By understanding their needs, pain points, and interests, you can craft emails that resonate with them and drives conversions.
2. Make Your Content Relevant
When crafting emails for your funnel, make sure the content is relevant to what your readers expect from your brand.
Use personalization techniques such as segmentation to personalize your messages for different audiences.
This will ensure that recipients receive information that speaks directly to them.
3. Write Attention-Grabbing Subject Lines
A successful email marketing funnel starts with a great subject line.
Think of this part of your email like a headline – you want it to be catchy enough to capture attention. But it should also accurately describe the content within. Offer something intriguing or valuable to draw readers in.
4. Utilize Visuals
Adding visuals to your emails can help increase engagement. Images generally make texts more enjoyable to read.
Include images throughout your emails to break up long chunks of text and keep readers engaged.
5. Provide Value
Your goal should be to provide value with each email sent out in the funnel.
This could come from helpful advice, tips, tricks, discounts, or interesting facts about your industry.
It encourages readers to stay subscribed to your list, thereby increasing conversion rates over time.
6. Leverage Automation
Automation technology allows you to set up automatic triggers, optimize processes and deliver relevant messages when needed.
For example, sending customers welcome emails once they subscribe or reminder emails when products are almost out of stock.
Automating certain parts of your marketing funnel saves valuable time and resources.
7. Include Clear CTAs
Make sure you position all calls-to-action (CTA) strategically within the body of your email. They should provide direction on what actions should be taken next.
Your CTA buttons should also stand out from the rest of the text and feature an action verb such as “download,” “subscribe,” or “purchase.”
These tips for email marketing funnel are all you need to convert your prospects. Remember that there is no one size fits in marketing. Hence, monitor open rates and other data to know what works for you and what doesn’t.
Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.