A Guide to New Product Development Analysis

Business analysis is essential for the smooth and effective execution of new product development processes. Without proper analysis, a product can’t succeed. Yet, despite the importance of business analysis in new product development, few businesses understand where to start. In this article, we’ll look at what Business Analysis is and what it has to offer. Keep … Read more

Design Concept Example: Objective and Principles

It’s easy to miss conceptualization because it occurs in the mind. Good design is built on strong concepts; even technically amazing ideas might fail if they don’t have strong concepts to back them up. We’ll go through the objectives of conceptual design, some examples and effective design principles to follow. The Concept of Design Design … Read more

10 Steps to Turn Your Idea to Product

10 Steps to Turn Your Idea to Product

A product idea is a concept for a potential product that the company could sell to the market. It is not easy to turn an inventive idea into a product. Every organization must identify its product idea and the procedure for making it a reality. To create a genuine product that can help make money, … Read more

Concept Testing Example: Key Approaches and Testing Procedures

Concept Testing Example: Key Approaches and Testing Procedures

Why should businesses bother with concept testing? Concept testing can help businesses reduce waste and give customers what they want at the best price. Also, companies take concept testing because it can provide empirical support for marketing and advertising campaigns, while also supporting product development and content marketing. Communicating ideas to your target audience before … Read more

3 Reasons Why Product Testing is Important

3 Reasons Why Product Testing is Important

Product testing is a crucial part of any successful digital marketing strategy. There are many reasons why product testing is important. And in this article, we’re going to talk about the top 3 reasons why you need to do it. If you’re still not convinced whether or not testing is really necessary, keep on reading. … Read more