Creative Product Development and Design 101

Product design and development is a core part of the production process in any industry. One thing no company wants is to build something that is already available. So they need to always be thinking of innovative ways to differentiate themselves. This article outlines all the core aspects of product development and design. What Is Product … Read more

Meaning of Production Concept in Marketing

Production concept in marketing is the idea behind a marketing campaign that helps the company succeed. Production concepts help marketing managers do their job better. The concept may be used to target a particular audience. Marketing Production Concept — What You Need to Know Marketing concepts in the marketing industry provide businesses with philosophical grounds … Read more

Product Life Cycle and Pricing Strategy

The product life cycle is a metric used to describe the stages of a product’s life in the market. There are four major steps in the product life cycle – introduction, growth, maturity, and decline. It is important to study the product life cycle to see how a product transitions through each of these phases. … Read more

How to Create Unique Concept Statements

A concept statement is the essence of a business plan. When creating a business plan, this statement captures the core aspect of the business plan. Although your business plan could be detailed, you shouldn’t assume that the plan will speak for itself. Your investors need to easily get an idea of what their money is … Read more

How to Create a Product — a Quick Guide to Product Development

Creating a new product requires a ton of work. It’s a process that involves selective acquisitions, intensive design and development, and an effective marketing plan. If you don’t know where to start, don’t worry. This article is going to guide you through the steps on how to create a product. We’ll also discuss the product development … Read more

A Guide to Understanding Business Concepts

When you have an excellent idea for a business, it can be tempting to immediately go straight into implementing it. But it is essential to establish your business concept first before anything else. This article will look at an example of a business concept, so you can better understand it. You’ll also learn the several steps … Read more