How to Create Effective AI Content That Ranks

With the ever-increasing competition online, it is vital to ensure that potential customers can easily discover your content. You don’t just need quality content; you need quality AI content that ranks.

In this article, we’ll discuss some key steps to craft effective AI content that will help you rank better on search engine results pages (SERPs). We’ll also examine the pros and cons of using AI to generate your content.

Read on to learn how you can make your content rank, draw more organic traffic to your website, and ultimately boost sales!

What is SEO and Why Does it Matter?

SEO (Search Engine Optimization) is the process of optimizing websites and content to rank higher in search engine page results (SERPs).  

It is an essential part of any digital marketing strategy, as it helps you gain visibility on the web and attract more organic traffic. By utilizing a range of techniques such as keyword research, backlinking, and other tactics, businesses can increase their rankings in SERPs. And this will make it easier to find potential customers.

SEO matters because it helps boost your website’s visibility and reach, which makes it much more likely that people will find your business online. Increased visibility leads to increased engagement with potential customers and better overall performance for your business.

Factors That Affect SERPs Ranking

Before we head into how you can make AI content that ranks, let’s first talk about the factors that can affect your page rankings. Understanding these will help you plan your content strategy properly to maximize results.


Backlinks are one of the most critical factors for improving your search rankings. A backlink is any link from another website that points to your site. You are more likely to rank higher on Google with high-quality backlinks from relevant websites.

Keyword Usage

Keywords determine which searches your content will appear for. It’s best practice to include them in the title and meta tags on the content. Your focus keyword should also appear within the first 100 words of your content. Avoid overusing keywords, or Google may penalize your site for it.

Website Structure

If Google can’t index your website properly, you won’t be able to rank well. This is why a solid website structure matters. For instance, if your site is too complicated and has too many links, site crawlers may not be able to find important pages. And this will result in poor rankings.

User Experience

If your website’s visitors aren’t happy, it might adversely affect your search rankings. Google uses bounce rates and average session lengths to determine the value your site gives to users. A high bounce rate and low session length lead to low rankings.


More and more people are browsing online content through their phones. And if your site isn’t optimized, people will be less likely to stick around, hence higher bounce rates. It’s vital to ensure that your site provides mobile users with a great experience.

How to Create Effective AI Content That Ranks

Google logo screengrab
Photo by Christian Wiediger on Unsplash

The SEO process can be divided into four main tasks. These are:

  • Keyword research: See what your users are searching for.
  • Content creation: Produce optimized content that interests consumers
  • Link building: Get backlinks from other sites to establish topic authority and site credibility.
  • Technical SEO: Ensure that search engines can easily find and index your site.

Keyword Research

The first step to creating effective AI content that ranks is to conduct keyword research. This step involves researching and finding popular keywords related to your industry or niche, increasing the chances of ranking higher in search engine results.

You can obtain essential keyword data by utilizing various SEO tools, like the INK keyword research tool. This data can include search trends, competition levels, click-through rates, and more for each keyword. This enables you to identify the best keywords for your AI content creation process and prioritize them based on relevance and importance.

Content Creation

Once you have identified the relevant keywords for your AI content, it’s time to start writing it. Creating content from scratch can be a daunting and time-consuming task. But with AI writing tools like the INK AI Assistant, it doesn’t have to be.

INK can help you write anything from blogs, articles, ads, social media posts, and so on. It uses AI and Natural Language Optimization (NLO) Technology to generate content optimized for search results. It has an extensive SEO suite and a built-in spelling and plagiarism checker. A tool like is a game-changer for content creation!

Link Building

After publishing your AI content, link-building plays an important role to its success. It helps build authority and improves visibility by drawing attention to your website from external sources.

You can do this by guest blogging, contributing content to other websites, and so on. There are also great AI tools that can help you with link building, such as Ahrefs and SEMRush. These can provide an in-depth profile of your site’s backlinks, including new, lost, broken, and spammy backlinks.

Technical SEO

Technical SEO comprises optimizing your site architecture and ensuring all elements function properly. This includes checking your page speed, redirects, metadata optimization, image compression, sitemaps, structured data, and so on.

You can improve your rankings and enhance the user experience by ensuring all technical SEO aspects are optimized and up-to-date.

Pros and Cons of Using AI-Generated Content


  • Faster Content Creation: AI has the potential to automate content creation processes. This enables businesses to produce more output in a shorter period with fewer resources. And this can help businesses keep up with the ever-evolving digital landscape and optimize their workflow.
  • Enhanced Quality Control: By using AI algorithms to scan and analyze content, businesses can ensure that they are accurate, grammatically sound, and optimized. AI can also quickly detect plagiarism and flag any discrepancies before they make it into the public domain.
  • Increased Personalization: With AI technology, companies can create content tailored to individual customers’ preferences and interests. This means businesses can provide unique experiences for each consumer, resulting in higher engagement and customer loyalty.
  • Cost Savings: AI helps organizations cut down on labor costs associated with content creation. It does this by streamlining the process and taking care of mundane tasks such as copy editing or fact-checking. In addition, AI can reduce costs related to manual research or data entry required for specific projects. 
  • Data Analysis: AI-driven algorithms can analyze large datasets and draw meaningful insights that may be difficult for humans to detect. This helps inform decisions about future content strategies and enables more effective targeting of audiences. 


  • Quality and fact check: AI content creation tools aren’t perfect. There may be times when they will slip up. It may generate inaccurate text or may not match the tone of your message.This is why it’s imperative to fact-check and proofread generated pieces to ensure it’s free from any errors.
  • Plagiarism: Content generated with AI may include phrases or sentences from other sources without proper citation. This isn’t only unethical, but this can also lead to some hefty penalties. Ensure your article is checked for plagiarism or that AI writing tools feature citations. Use AI writing tools with a built-in plagiarism checker to avoid this issue altogether.
  • Lack of human touch: Some AI writing tools write articles that tend to sound too robotic and lack human empathy. This makes it less relatable and genuine for your audience. When using an AI writer, it’s always best to add your personal touch. Think of AI as your co-writer and use it to add value to your work.

Is it Safe To Use AI For Writing Your Content?

Yes, it is, with the right tools.

Google has been cracking down on AI-generated content. And you might be on the fence about using AI for fear of getting your content flagged. We’re right there with you. This is why INK has developed the INK Content Shield to keep your AI-written content safe. This trusty feature can help you:

  • Know which parts of your text are most at risk of being detected as AI-written by Google
  • Check if you have plagiarized any of the top 20 ranking articles for your topic.
  • Keep track of your human edit-to-AI writing ratio to ensure the responsible and safe use of AI.

Final Words

Utilizing AI content that ranks  is a must for any business looking to stay competitive in an ever-evolving digital landscape. And while it may come with its share of risks, its pros far outweigh its cons. With the right tools, you should be able to safely use AI and create winning content that gets found.

Co-Founder of INK, Alexander crafts magical tools for web marketing. SEO and AI expert. He is a smart creative, a builder of amazing things. He loves to study “how” and “why” humans and AI make decisions.

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