12 Effective Tips About Writing a Winning Piece

Writing requires a certain level of skill and creativity to master. It’s a challenging endeavor, even for the most experienced writers.

Whether you’re writing content for your blog or an essay for school, it can be difficult to know what works and what doesn’t. To make things easier, we compiled ten tips about writing to help you create winning pieces of content.

Whether you’re new to writing or an experienced writer, these practical tips about writing will help you ensure your work delivers a meaningful impact. So grab a cup of coffee, settle down in front of your keyboard, and get ready to take your writing to the next level!

What Makes a Good Piece of Writing?

A writer’s work is both an art and a science. There are no exact criteria for choosing the perfect word or perfect sentence, but there is an obvious difference between good writing and bad writing. 

A well-written piece is generally:

  • Easy to understand.
  • Has a clear purpose and structure 
  • Has good grammar and spelling.
  • Gets to the point.
  • Explores Interesting, compelling topics 
  • Has a logical flow of ideas 
  • Holds your attention.

When all these elements are combined, a powerful piece emerges that captures the attention of its readers and effectively conveys the writer’s message.

fountain pen on black lined paper
Photo by Aaron Burden on Unsplash

Main Types of Writing

There are four general categories that writing falls into. These different types of writing are differentiated by their purpose. Writers can use one of these general styles while also incorporating their style into their pieces: 

  • Narrative Writing: This type of writing tells a story or shares an experience. It is often used to convey themes and morals and includes characters, settings, conflicts, plot twists, and resolutions. It can be written in the first or third-person point-of-view and may involve the creative use of language devices like metaphor and simile. 
  • Persuasive Writing: This seeks to convince readers to accept a certain viewpoint through evidence, logic, and/or emotion. It can involve explaining an opinion on a particular issue, making recommendations, refuting counterarguments, and using examples.
  • Expository Writing: Expository writing provides facts about a topic and explains it without taking sides. This type of writing involves clarifying topics by presenting factual information from different angles to help the reader understand better. Common techniques include definition, comparison/contrast, cause and effect, example/illustration, process analysis, and classification. 
  • Descriptive Writing: Descriptive writing paints vivid images with words to evoke a response from the reader. Writers will typically utilize sensory details such as sight, sound, taste, smell, and touch to create mental pictures in the mind of their readers. Imagery, figurative language (similes, metaphors, personification), tone, setting, and mood are also common in descriptive writing.

12 Tips About Writing a Winning Piece

Writing winning content is no easy task. It requires a unique combination of personal experience, knowledge, and creativity to craft an engaging piece that captivates readers.

Here are some tips about writing that will be able to help you out:

1. Start With Your End Goal in Mind

Make sure you already know your goal before putting pen to paper (or fingers on your keyboard). Try asking yourself:

  • Why am I writing this blog/essay/book?
  • What do I want the reader to take away after reading this?

For instance, the purpose of this article is to help readers like yourself how to write better content. And hopefully, you can take away new knowledge and tips that you can use in your next writing.

2. Make an Outline

An organized article is a good article. Once you have an idea of your goal, you can start organizing your thoughts with an outline.

The content outline can help structure your writing logically and let ideas flow naturally. Before you begin writing, get the bulk of your research out of the way. This will help you focus on writing instead of going back and forth between writing and researching.

A clear outline isn’t only good for readers but also for search engines. If you’re writing a blog and you want search engines to crawl and index it more easily, so outlines are a must.

3. Think About Your Ideal Reader.

Think of what your ideal audience or reader knows while you write. How can your writing help inform and add to their existing knowledge?

If you’ve written a how-to guide on repairing cars, does it begin at the same level of knowledge as the reader’s skill level? You need to know where your reader’s skills are so you don’t lose them along the way.

4. Focus, Focus, Focus.

Get in the zone by shutting out all distractions. A good place to start is finding a quiet place where you can comfortably sit down and write. Put your phone in silent mode and mute notifications on your other devices.

You can also consider turning on some light instrumental music to get in the mood. Try to see if you can improve your brain performance with music or pure silence. Some people can even write better with EDM music playing in the background. Do whichever works for you!

5. Cover One Idea Per Sentence.

It’s best to cover only one main idea per sentence so it’s easier to understand. Most writers tend to focus too much on sounding smart rather than providing information in a simple way. This can lead to complex sentences that are downright confusing.

You must remember your readers don’t care much about your writing prowess. They care more about the solutions you can give to their problems. And simple sentences can do just that.

6. Vary Sentence Length and Structure.

Readers want variety. Just like how short, medium, and long sentences complement each other, so do simple and compound sentences.

When your sentences are too similar in structure or length, you’ll appear repetitive and boring. Using different sentence structures can make your writing more enjoyable to read.

7. Keep Your Writing Simple

Your words should empower readers, no matter who they are. Complex writing can overwhelm them. Here are some quick tips about writing more simply:

  • Replace adverbs with more powerful verbs. For example, instead of saying, “she talked quietly,” you could say, “she whispered.”
  • Get rid of unnecessary adjectives.
  • Opt for simple word choice.
  • Delete fluff. Instead of saying “to,” say “to.”

You don’t need to whip out the entire thesaurus when you write just to sound smart. Keep your writing simple and true to your main points.

8. Always Use the Active Voice.

When writing, one should always strive to use an active voice. Active voice has the benefit of being more direct and easier for readers to understand than passive voice. In addition, it allows writers to better express their ideas clearly and concisely.

An active voice always packs more punch in a smaller package. The reader will also find it more interesting because it discusses a present action rather than some future possibility.

9. Write in a Conversational Tone.

There’s nothing wrong with attempting to sound professional, especially if you’re writing research papers or business documents. But if you’re writing blogs, casual emails, or creative essays, a conversational tone can sound less boring. You want to sound natural, as if you’re speaking to a friend. This is a more appealing approach that can get readers to keep on reading.

10. Have Someone Else Read Your Draft.

Having a fresh set of eyes on your work can give you a new perspective and help you spot any gaps or errors you missed. Let a fellow writer, friend, or colleague read your draft and give feedback.

You could end up praised, or you’ll get some notes on what parts don’t work. Whichever way it goes, it’s still a win-win.

11. Proofread and Edit Until You Get It Right.

Rewrite or delete anything that does not add meaning to your work. It’s okay to write casually, but don’t add extra fluffy words just to fill up some space.

To make your writing process easier, break it up into three steps:

  • Write the entire text.
  • Set your text aside. It can be for a few hours or days.
  • Return to your text, proofread it, and edit.

Good writing really comes from good editing. You won’t get everything perfect on your first draft, so it’s perfectly fine if you need to make changes.

12. Make Use of AI Writing Tools.

You don’t have to do the heavy lifting of writing content alone. There are now tons of promising AI writing tools in the market that can help you. One of which is the INK AI Assistant.

Using this tool, you can overcome writer’s block and write meaningful blocks of text in seconds! You can use it to write anything, from blogs, essays, ads, and even emails.

Can You Use AI to Write Good Content?


AI is incredibly versatile and can be used to write quality content. With AI-powered tools, a writer can access vast data sources to inform their writing. And this greatly enhances the accuracy and value of the content produced.

Furthermore, AI technology has advanced to the point where natural language processing algorithms can capture human emotion in written work. They can even detect nuances in word choice and sentence structure that make for truly impactful content.

Is Writing With AI Safe?

AI safety is a common concern for writers. And it’s completely understandable. But writing with AI can be a safe process with the right tools.

If you’re writing blogs hoping to rank on search engines, you might be afraid Google will detect your AI-written content and punish it. Well, you can put all those fears away with the INK Content Shield. This innovative tool can help you to:

  • Scan your text to see if Google can detect it as human or AI written.
  • Identify which of your paragraphs are most at risk of being detected as AI-generated.
  • Check if you’ve plagiarized any of the top 20 Google articles for the topic you’re writing about
  • Encourages responsible and safe AI by keeping track of your human edit-to-AI writing ratio.

Are You Ready to Write Like a Pro?

Writing can often feel like a daunting task, especially when trying to craft content that is both engaging and accurate.

However, with the right approach and these tips about writing, it doesn’t have to be so intimidating. Try out these effective tips about writing, and you’re sure to write a winning piece.

Co-Founder of INK, Alexander crafts magical tools for web marketing. SEO and AI expert. He is a smart creative, a builder of amazing things. He loves to study “how” and “why” humans and AI make decisions.

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