Tips to Write Better Social Media Copy

Social media plays a huge role in modern marketing, and it can be a challenge to write compelling content that grabs attention. Writing copy for social media is not as simple as it sounds.

This article outlines seven ways to ensure that your social media posts get noticed, make a difference, and drive conversions.

Why Is Writing Copy for Social Media Challenging?

Social media is the world’s most effective way to share content and stories with a large audience, almost like an online newspaper. These platforms are also perfect for news sharing and personal opinions on a variety of topics.

However, every platform is different, so it’s important to understand the platform you’re using.

Writing social media copy can be challenging because the industry is constantly evolving. It means that there is always an opportunity for something new and innovative. Your content should always be original and never recycled.

To maximize the impact of social media content, it should be interesting yet simple and straight to the point.

Colorful and patterned SOCIAL MEDIA text on a white background.
Photo by Merakist on Unsplash

Eight Tips to Write Better Social Media Copy

Social media marketing is an inexpensive way to reach a broad audience. However, making your social media campaign as effective as possible is challenging, especially if you’re an amateur at the art of writing.

You must keep some key points in mind while writing copy for social media. Avoid the common pitfalls and use these six tips to write impactful social media copy.

1. Keep Your Audience in Mind

Your goal should be to attract the interest of your audience and leave them wanting more rather than overwhelm them with information. Think about your audience, who you’re targeting, their interests, and what they need. Engage with the people in your audience who share the same interests as you.

2. Focus on One Clear Goal

Your social media copy is about achieving your one clear objective. It doesn’t matter what that objective is, but as long as it is clear. Too many people try to be funny, up-to-date, or deep, and this is where they go wrong. You most likely have several social media goals related to conversions, engagement rates, and followers.

You must consider taking this a step further and giving each social media post a single, clear objective. Goals should be specific and help your audience in the most immediate way.

3. Get the Audience Involved in the Conversation

This can be done by starting a conversation or sharing personal experiences with your audience. Don’t tell the audience what to do or what they should like.

Keep it open and offer them choices to engage with the content. Make it easy for the audience to feel like they are a part of what you’re doing. Ask questions or invite readers to express their opinions to interact with them through your copy.

4. Write in a Casual Style

Social media is used by people to connect with friends and family while catching up on the news. An informal or casual tone is normal and expected on social media platforms.

Probably the best reason for using a casual tone when you’re writing is it allows you to engage the reader. Use casual language and slang, but avoid slang you wouldn’t usually use in your everyday vernacular.

Being conversational shows the reader you’re human, and they’ll respond positively to that.

5. Compliment the Copy With Engaging Imagery

A cohesive message depends on connecting the imagery and copy. Providing imagery will capture your audience’s attention and drive them to your copy.

If you do not have interesting and relevant imagery, your posts will lack engagement. Remember that imagery doesn’t always need to be visual; infographics can be just as effective!

6. Incorporate Hashtags

The hashtags on specific social media platforms help attract more attention to your content. Specifically, Instagram and Twitter use hashtags for greater reach.

You can adjust your hashtag strategy depending on which platform you are using. Instagram, for instance, allows users to incorporate up to 30 hashtags per post. The hashtags on Twitter help keep track of trending topics and discussions.

7. Create Unique Content for Each Platform

The more platforms you have, the more writing you have to do. But the important thing to remember here is that using the same writing approach on all platforms may not get the best results.

You must have a thorough understanding of why people use each social media platform before you begin producing copy for each of them.

For instance, LinkedIn is a professional networking site, Twitter provides a platform for delivering important news, and Facebook is a popular networking site.

8. Keep up With Social Media Trends

To succeed on social media, you must stay up-to-date and in touch with social media trends. Integrate social media into your marketing strategy and ensure you stay on top of the latest trends. Follow your competition – but don’t try to be them.


When attempting to write better social media copy, it can be tempting to concentrate on how the content will communicate with your audience. However, standing out in a sea of content can be challenging.

Ensure that your blog posts are short and clear, provide opportunities for your audience to comment, and know your audience. This article outlines seven key tips to perfect your social media copywriting.

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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