50 Power Words to Boost Marketing Copy

You’ll find here the top 50 powerful words to evoke the audience’s emotions and convert a prospect to a buyer. Using powerful words that appeal to the emotions, intellect, and senses can help to transform dull, boring content into absorbing content.

The core component and purpose of marketing is to boost sales. And sometimes, a compelling call to action is all you need to capture customers and sell products online.

Let’s look at some strong and catchy power words to reinforce a customer’s willingness to buy a product and fosters a sense of urgency.

What Are Power Words?

Power words are the key to persuasion. They evoke emotions and encourage your readers to take action. Moreover, power words are crucial components in marketing campaigns and sales pages. It entices people to interact with your brand, increasing conversions.

When used appropriately, power words serve as psychological triggers that are difficult to resist. They also play on your reader’s need to feel safe or grab something exceptional and special.

Relation Between Power Words and Calls to Action

You want your audience or readers to take the desired action every time they read your marketing copy or blog. This action might vary based on your overall marketing goal or the purpose of your blog.

Your aim may be to persuade your reader to follow your blog, share your post, buy a product, or make better life choices. There could be countless possibilities.

Effective use of power words can improve the likelihood that your call to action, whatever it may be, will be carried out.

A MacBook Pro near headphones and a marketing book
Photo by Campaign Creators on Unsplash

List of 50 Powerful Words to Captivate Customers

The first step to marketing success is knowing what turns your audience on and what doesn’t. Power words are not randomly used; they are carefully chosen to trigger the desired effect.

They tap into your customer’s emotions and encourage immediate action. If you need help spicing up your marketing copy, these 50 powerful words can make your marketing more compelling.

Power Words to Appeal to Greed

Who doesn’t enjoy receiving something for free? Greed isn’t necessarily a bad thing. It is a characteristic of our nature to shop around for the best price at the store.

Also, people like to believe they are a part of something elite and are receiving benefits that others are not. Power words that play on this inclination are effective because they play on our love of secrecy and exclusivity.

Here are some strong words you may incorporate into your writing to capitalize on this very human inclination.

  • More
  • Cheap
  • Fast
  • Best
  • Save
  • Exclusive
  • Gift
  • Prize
  • Premium
  • Giveaway

Power Words to Instill Fear

Fear is unquestionably one of the strongest emotions and the most effective motivators. Fear-inducing power words often get the reader’s attention and retain them too.

Therefore, these words are perfect for getting your audience to click on your post and finish reading. Fear can also motivate readers to respond to your call to action.

Here are a few powerful words to create a sense of fear

  • Tragedy
  • Blindsided
  • Victim
  • Lurking
  • Devastation
  • Crisis
  • Afraid
  • Beware
  • Catastrophe
  • Caution

Power Words to Gain Trust

There are many reasons to use strong language that appeals to your readers’ desire for security.

Having a sense of security and safety leads to another crucial emotion which is Trust. As a blogger or marketer, you need your audience to believe in your guidance or trust your products.

Here are a few power words to make your reader feel safe and trust your products or services:

  • Expert
  • Secure
  • Authentic
  • Guaranteed
  • Lifetime
  • Approved
  • Professional
  • Proven
  • Refund
  • Tested

Power Words of Encouragement

Encouragement can be one of the best motivators to lead your audience to take the best course of action.

Power words that inspire passion and enthusiasm can be used as a call to action or a source of inspiration for your readers. Therefore, you can use passion-inducing power words in your marketing copy to make your readers ready to go.

Here are some common words of encouragement to make your readers take action:

  • Victory
  • Magical
  • Brave
  • Life changing
  • Heroic
  • Hope
  • Awe-inspiring
  • Joyful
  • Remarkable
  • Empower

Power Words to Incite Anger

There could be many reasons why you would want to incite anger in your audience. If you’re advocating for a cause, you might want your audience to become outraged by a problem. This is to incite anger in them to the point where they write to their elected officials or sign a petition. You can use strong language to enrage someone enough that they take action in response to their current circumstances.

Here are a few power words to incite anger in your audience:

  • Lying
  • Arrogant
  • Abuse
  • Exploit
  • Backstabbing
  • Devious
  • Smug
  • Underhanded
  • Flare
  • Furious


Marketing copy is the primary tool that a company uses to attract new customers. But it can sometimes lack the power needed to persuade customers to take action. It’s time to make your marketing copy more emotionally captivating to the audience. This article lists 50 powerful words to grab your reader’s attention and encourage them to take action.

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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