10 Popular Words to Boost Customer Service

Good customer service begins with understanding how to use power words to grab customers’ attention and make them feel valued. These are also the words that are most likely to get them excited about the products and services you provide. There are a ton of power words for customer service that can increase your conversion rates.

In this article, we’ll talk about some of your most popular word options. When used in everyday conversation, these may seem like ordinary words, but they can do wonders for your business.

A man talking to a customer over the phone.
Photo by Berkeley Communications on Unsplash

Something as simple as using the right words can transform customer interaction and engagement.

What are Power Words?

Power words are used to create urgency and excitement to increase sales and accelerate the customer experience. Essentially, a power word is an attention-grabber or a soothing phrase used to stir emotions and elicit a response from a customer.

The best power words are both appealing and informative. They are easy to digest. And this makes it easy to tell the difference between a regular discussion and something that resonates and impacts the target market.

Power words can be used throughout any conversation to invoke certain feelings in the people we speak to. They’re essential tools in customer service centers. Check out some of the most popular power words in the next section.

Popular Power Words for Customer Service

1. Free

Free is the magic word that can get anybody’s ear to perk up. Because let’s face it, everyone likes to get something free. “Free” also spikes our interest, indicating that we may soon receive something special as a customer.

For Example:

What we can offer, as free addition, is [Offering].

2. Now

In a customer call, you must reassure them that you value their business and their time. It is important to give them a sense of urgency, especially if they report an issue. And “Now” is the perfect power word to help you do so.

For Example:

What I will do now to help you is [insert resolution]

3. Best

We want to remove our customers’ hesitations when they do business with us. The word best gives customers confidence that they are doing business with the right people.

For Example:

This is the best plan based on your requirements.

4. Great

You’ve probably already written an email requesting something from your recipient. And you may have worried about sounding too demanding. This is a common concern, especially in customer service. Using “great” in your sentence, such as the example below, can help you solve this.

For Example:

It would be a great help if you could [Insert Request].

5. Always

Our clients must feel confident in our ability to solve their problems. Sometimes it is great to give them a guarantee, and “always” is the perfect power word for doing so.

For Example:

We will always be here to [Insert Service]

6. Really

A power word like “really” emphasizes one key point at a time. If you must present two options to a customer, but they feel that one is better for them, this power word can be useful.

For example:

I think that this option would really help to [Resolution]

7. Change

This word can be beneficial when appeasing an upset customer. It communicates how you can solve their frustration and improve it. Make sure to let them vent first and then show empathy for their situation.

For Example:

Let’s make a change! As a solution, I suggest [Resolution]

8. Understand

Empathy is the ability to see things from another person’s point of view and create a connection between that person and yourself. This is greatly important in customer service. A simple word like “understand” can significantly help you show your empathy to the customer.

You can also draw on your own experiences to separate yourself from the company and offer a more personalized experience.

For Example:

I completely understand how you feel. I also dealt with this when [Briefly recount experience].

9. Real

This power word can be helpful when listing a product’s key features, options, or benefits. Use the word “real” before introducing a key item on the list to focus customers’ attention on one specific point.

For Example:

The real benefits of this product are [Explain benefits].

10. Strong

Describe something the customer has accomplished with a powerful word such as “Strong.” It reassures the customer and emphasizes that they have the power or control to make the final decisions.

For Example:

I think that you’ve made a very strong choice.

Wrapping Up

Customer service is paramount to any company’s success. When you’re providing exemplary customer service, you’re letting your clients know that you’re listening and understanding their needs.

Provide outstanding service by using these power words for customer service. Remember, when your clients feel empowered and reassured, they’ll be more loyal to your business.

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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