Guide to an Inspirational Core Value Statement

Core values represent the fundamental driving force of an individual…

Core values represent the fundamental driving force of an individual or organization. They’re what influence behavior, and they help define our identity. These life-affirming statements provide the foundation for the organization’s goals, plans, initiatives, and activities. So, how exactly do you create an inspirational core value statement?

This article provides everything you need to write a compelling core values statement. We start by understanding what it is and how it affects the future of a business.

A light blue neon sign that says
Photo by Clark Tibbs on Unsplash

What is a Core Values Statement?

While both differentiate a company from the rest of the market, they have differences in function.  A core values statement outlines the company culture and what the company prioritizes the most. It represents a company’s beliefs, passion, and cultural practices. 

A core values statement is usually found on the company homepage, employee handbook, and company brochures. 

It is an opportunity to unite people who relate to your values to achieve a strategic goal. 

Core Values Statement vs. Mission Statement

Both these statements help establish the corporate identity. However, the difference is in purpose, focus, and audience.

Companies use their core values statement to inspire people who share common values to join them. Its key focus is to help hire like-minded members. It also describes a company’s way of life.

On the other hand, a mission statement helps share an organization’s vision to its target customers to gain support. Its focus is to describe an organization’s product and service.

How Does it Impact Your Business?

The purpose of a core values statement is to attract potential employees. It outlines company beliefs and helps distinguish your company from others by Identifying internal and external goals. 

Core values also guide the decision-making process in a variety of situations.

A well-crafted statement can catch the eye of quality employees. Your core values are critical to recruiting and retaining the best, most productive employees. It’s also why most companies check if candidates know their company values.

A core values statement empowers and motivates your employees to deliver better performance. The core values should be integrated with your employees to maintain the highest ethical standards. 

Steps for Writing an Inspirational Core Value Statement

A core values statement should never be too general. Your company’s core values should always be relevant to the business’s day-to-day operations and reflect your values as a person. Here are some steps to provide you with a structured approach:

1. State the Values That Matter to You

Identify the traits, qualities, and characteristics you feel are essential to your brand. Include as many as you can. You’re going to condense your list later. Consider your values statement as a list of non-negotiable behaviors if you get stuck. 

For example:

  • Honesty
  • Integrity
  • Responsibility
  • Teamwork
  • Commitment
  • Accountability
  • Diversity
  • Innovation
  • Expertise

2. Categorize Your List

Next, try to group your list into different categories. Group the values into categories based on the types of issues they are associated with. Out of each group, remove the least significant values. You’ll eventually have general themes you can select as your values.

3. Discard the Least Important Values

The next step is to narrow your list to three to ten values. The values in this list should be the most important to you and reflect what your business cares about most. They will later serve as the guiding principles for your team. 

4. Describe Why Each Value is Important

You need to give each value context when you finalize your list of values. To do so, write a sentence or two which describes each one. Explaining why each value is essential to your company makes them more meaningful. 

For example:

  • Empathy – We care about every stakeholder.
  • Integrity – The foundation of trust comes from responsible actions and honest relationships. 
  • Community and Environment Awareness – We strive to improve the communities where we work and live. To help the environment, we encourage using recyclable products and renewable energy sources. 
  • Teamwork – We are stronger when we are diverse.
  • Commitment – We deliver the best possible results no matter the challenge.
  • Modern – Yesterday’s methods no longer get results. We stay current on these changing trends online so that you get a return on investment. 
  • Respect – We treat everyone with dignity regardless of cultural background.
  • Leadership – Leaders pull the wagon alongside the team. They don’t direct orders from it.

Final Words

People seek work environments that recognize, respect, and develop their talents, initiative, and leadership. Companies and employees that share values form a special bond that makes them a great place to work.

Coming up with a core value statement isn’t easy. It’s mostly because you must know that everyone has unique values. You also need to consider that company vision objectives can easily change. Values do not. 

We hope the information in this article helps you create a core values statement that leads your company to success. 

Frequently asked questions

What are the 7 core values?

  • Duty. Fulfill your obligations.
  • Personal Courage
  • Integrity
  • Respect
  • Honor
  • Selfless Service
  • Loyalty. You must abide by true faith and allegiance to the United States. The Constitution, the Army, your unit, and other Soldiers.

How do you write a core value statement?

  • Keep it short. The values you hold should be easy to memorize and epitomize for your employees.
  • Stay specific. Using vague corporate jargon is confusing and dilutes the meaning behind your words.
  • Identify internal and external goals.
  • Make them unique

What is a core value statement?

You define what you want people in your organization to do based on your core values. Your mission and vision statement are a foundational part of your organizational structure. Members of your organization embody the values and beliefs that the organization is dedicated to.

How do you demonstrate core values at work?

  • Being accountable
  • Making a difference
  • Focusing on detail
  • Delivering quality
  • Being honest
  • Keeping promises
  • Being reliable
  • Being positive

What are some ideas of core values?

  • authenticity
  • commitment
  • adventurous
  • courage
  • dependability
  • compassion
  • consistency
  • concern for others

What are some examples of personal values?

  • Selflessness
  • Compassion
  • Loyalty
  • Honesty
  • Integrity
  • Kindness
  • Humility
  • Spirituality

How do I identify my core values?

  • Keep your values in a notebook.
  • Take a moment to think about those whom you admire most.
  • Consider your experiences
  • Divide values into related groups.
  • Identify the main theme.
  • Consider your core values.

What are your top 3 personal values?


How would you describe your values?

We value our own values, the characteristics and behaviours that motivate us and guide our decisions. For example, perhaps you value honesty. There is a belief in being honest whenever possible, and you think it is important that you state what you really think.

What are 5 good core values?

  • INTEGRITY. Know what is right, do it, or not. Learn more.
  • RESPECT. Having a relationship with someone you want to treat. Learn more.
  • SPORTSMANSHIP. Make your best available to all competition. Learn more.
  • RESPONSIBILITY. Make the most of opportunities to contribute. Learn more.
  • SERVANT LEADERSHIP. Servicing the common good. Learn more.

What is an example of a value statement?

Our work, as an example, will be guided by our beliefs and commitments to: Inclusiveness – we respect people, value diversity and are committed to equality.

Guide to an Inspirational Core Value Statement

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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