Creating A Vision Statement: A Key Guide

Are you an aspiring entrepreneur and have already started planning…

Are you an aspiring entrepreneur and have already started planning to establish your own business? Do you want your company to be successful? First, you need to know the secrets of creating a vision statement for your startup.

You should have a vision if your company wants to achieve its goals in a specific period. It guides you and your colleagues on the path to corporate greatness. When you have a vision, you have a guided journey towards your business’s success.

This article will talk about creating a vision statement and its importance.

Tips on Creating a Vision Statement

Here are some tips to help create a vision statement.

1. Know Your Company’s Core Values

First, you have to immerse yourself in a complete understanding of your company’s core values.

Core values serve as the moral standards of a company. It embodies your business’s attitude towards its workers and clients.

When you write your vision statement, you must include your company’s core values through a phrase.

2. Keep It Simple and Concise

You have to make sure that your vision statement is simple and concise.

As a rule of thumb, you should keep it under 30 words as much as possible. The wordier it gets, the more confusing it would be for your colleagues and clients to understand your company’s vision.

Also, keeping it specific helps you remember your business’s vision easily. That way, you can remind yourself about it repeatedly without forgetting a single bit.

3. Make It Inspiring

One of the most important things you should remember when creating a vision statement for your company is to make it inspiring.

Your vision statement aims to inspire your colleagues to achieve your company’s aspirations.

Add empowering words and phrases if necessary. Your goal is to ignite a fire in their hearts, pushing them to work harder to achieve your business’s future goals.

The Importance of a Vision Statement for a Company’s Success

Now that you know the three basic steps of writing a vision statement let’s discuss why it is essential for your business’s success.


As aforementioned, the vision statement serves as your company’s guide on achieving your aspirations for the business’s success. It serves as a motivation to work harder and a reminder that the prize, in the end, is worth the toiling.

The vision statement unifies your company and your colleagues to work together in solidarity.


Aside from serving as an inspiration for you and your colleagues, a vision statement also reminds you of your business’s goals.

It reiterates your company’s commitment to delivering the best kind of service to your clients.

However, you should remember that you should manifest such a reminder through the quality of your work. The vision statement will serve its purpose as your guide, but the action still depends on how you will persevere in “making it happen.”


Last but not least, the vision statement also acts as your company’s standard when it comes to service. It ensures that you deliver work in an exemplary manner, just the way you envisioned it through the vision statement.

Additionally, it serves as your colleagues’ guide in accomplishing their job. 

The vision statement sets your company’s reputation caliber when dealing with your client’s demands.

To Wrap Up

Creating a vision statement is crucial for your company’s future. Without it, you might find your business out of track when achieving your goals and aspirations. Successful companies like Facebook, Google, Tesla, and many more have strong vision statements, which led to their fame.

After reading this article, you learned that writing a vision statement can be done through three easy steps. First, you must know your company’s core values to include them in the vision statement. Next, you need to keep it simple and concise for your colleagues and clients to understand it easily.

After that, you need to make it inspiring to motivate your co-workers to work hard. Lastly, a vision statement is an inspiration, a reminder, and a standard for your business’s service.

Frequently asked questions

How do you brainstorm a vision statement?

Vision statement should begin with “We want to become” or “Our vision is to be.” Brainstorm specific words that should be included in the vision statement and that inspire the goals discussed in the document. If you have come up with a vision statement, read it aloud and look at it in print.

What is a good vision statement example?

That is aspirational, brief, and to the point. That is more than just setting the tone for the company, as they are offering low-priced good furniture that suit everyone’s lifestyle.

What is an example of a vision statement?

It’s our goal to make a better everyday life for many people. It sets the tone for the company and shows that they’re in the market to offer affordable, quality furniture that suit everyone’s lifestyle.

How long should a vision statement be?

Vision statements motivate and excite employees by giving them a glimpse at the future they may be in. An effective vision statement should only be a sentence or two, making it easy for employees to quickly recite it and, more importantly, understand it.

What comes first mission or vision?

First, a statement of vision is necessary. Organizations gain a destination from it. Having said that, a brief statement of mission is next. There is a guide to how to get to your destination here.

What are the 3 parts of a vision statement?

Vision statements describe what the organization expects from the future. In it, the organization defines its long-term goal, its dream, and its direction unconditionally.

What are the key concepts of a vision statement?

A vision statement is a statement of an organization’s purpose, goals, and desired outcomes. It gives stakeholders a clear idea of what the organization will look like in the future. It also provides a roadmap for implementing corporate strategy.

How do you structure a vision statement?

  • Plan five to ten years into the future.
  • Dream big, focus on success.
  • Present tense is helpful.
  • Use jargon-free, concise language.
  • When it is inspired, you should infuse it with passion.
  • Make sure it is aligned with your business values and goals.

What are the characteristics of a good vision statement?

  • Look for general verbs in your old grammar books.
  • Audacious
  • The statement should be clear and descriptive.
  • Time bound: I recommend setting your vision statement for three to five years.

What are the 5 main characteristics of a vision?

Research on leadership-ships suggests that visions have five characteristics: a picture, a change, values, tainted map, and a challenge (Nanus, 1992; Zaccaro & Bank. A group or organization should have an ideal image of where they should go.

What is a vision and mission statement examples?

Creating a better everyday life is our goal in creating a future of the Internet that will create unprecedented value and opportunity for customers, employees, investors, and ecosystem partners. We must change the way we work, live, play, and learn.

Creating A Vision Statement: A Key Guide

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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